Designer kids’ clothing brands they’ll love to wear

Premium kidswear brands
India Price,-Contributing Editor

These just-landed labels are too exciting to keep to ourselves

We’ve just welcomed a whole host of new names to our kids’ clothing collection, including Caramel, Claude & Co, Wheat and Olivia Rubin – with more joining them soon.

So, if your child has a birthday coming up, special duties during a wedding or just deserves something a bit special, may we recommend…


With a big focus on vintage touches and high-quality finishing, Caramel is one of the go-to destinations for luxury childrenswear. Dresses, skirts, shorts and shirts in breezy 100% cotton featuring subtle prints and wearable colours are our focus right now – and will make your offspring the beau or belle of the… party.

Claude & Co

Claude & Co gained cult status on social media for its ‘Milking It’ slogan for babies but beyond that have unisex, easy-to-wear pieces that give kids room to play and look extra cute at the same time. A personal favourite? The checkerboard dungarees – buy them in a bigger size and roll up till they grow into them for maximum longevity. 


Anything with Scandi roots is a winner, and it’s why I initially fell in love with Danish brand Wheat, which makes beautiful kids clothes with a strong brand DNA. Its designs are perfect for warm weather and holidays with lightweight T-shirts, shorts and dresses in adorable prints that you and they will love. 

Olivia Rubin

If you haven’t heard of Olivia Rubin, get ready to go bold. With signature rainbow-bright designs that scream dopamine, the brand started out in womenswear but now has a joy-filled kids’ collection that will kit them out for any occasion.

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