10 of the best haircare products in 2025

You wear your hair every day, so it’s no wonder it can take up a lot of thinking (and scrolling) time. Especially in the summer months when the heat, humidity and sun damage can be stressful for your locks. 

But what is the best haircare brand? And which are the best products for your hair type? From volumising shampoos to frizz-fighting hair oils, and deeply repairing conditioners to the ultimate smoothing formulas, here are the haircare heroes that can elevate your hair-care routine. Finish with a mist of hair perfume, and go…

If you have flat hair and big dreams of a bouncy ’do, Living Proof Full Shampoo is one of those rare beauty gems that not only lives up to the hype but surpasses it. Used together with Living Proof Full Conditioner, this super-volumising duo keeps hair cleaner, softer and healthier. This science-backed and high-regarded haircare brand is firmly in the ‘once tried, never without’ category. Trust us.

The impact of Aveda Botanical Repair Strengthening Leave-In Treatment’s super-nourishing formula can be felt for days (and the heady scent lingers, too). A dream for dry, brittle ends, it knows how to repair bonds, hydrate and strengthen with zero greasiness, thanks to its super-nourishing camellia oleifera seed oil that locks in moisture. An absolute over-achiever when it comes to improving hair condition, it’s a treatment in the truest sense of the word.

Pollution, sweat and life's daily grind can create a scalp build-up that shampoo struggles to shift. The pink Himalayan salt granules in Larry King’s Clean As A Whistle Deep Clean Scalp Scrub clear away dirt and dead skin cells, while the para probiotic and citric acid detoxifies for a deeply satisfying pre-shampoo cleanse. Great for a monthly use, or if you get any flare ups of flakey scalp, greasy hair or lacklustre lengths.

For wavy-haired girls, life can be one long quest to achieve bouncy curls. Sisley-Paris Hair Rituel Curl Care Cream is adored for providing glossy, long-lasting definition without greasy residue weighing hair down, thanks to three natural oils (coconut, shea and moringa). Lucky enough to have more tightly curled hair? Try the Sisley-Paris cream’s sister product, Hair Rituel Curl Care Jelly for perfect shine, definition and manageability. 

The go-to for adding volume and effortless texture, spritzing OUAI Wave Spray banishes limp hair by creating that undone, tousled, cool-girl vibe. Infused with rice protein to create hold for that ‘just got out of the ocean and my hair dried perfectly’ look, it garners impressive 5/5 ratings from fans, one of whom call it ‘the best hair product I’ve ever used in my life’. Sold.

Haircare OG Wella’s Ultimate Smooth Oil Serum creates a healthy shine that doesn't look oily. With squalane to increase hydration and omega-9 for gloss, it also offers protection from UV and heat up to 230°C. Just a couple of pumps warmed up in your hands will protect and control frizz, even on humid days. Pricey, yes – but a little product goes a long way, so it’s wella(!) worth the investment.

Can’t live without heat styling? Or spend lots of time in the sun? Try ARKIVE The Prologue Hair Primer. This heat-activated formula contains baobab oil for moisture and shine, as well as baobab protein for hair resilience and elasticity. Apply evenly to damp hair, from root to tip, and hair will be protected no matter how harsh the UV rays or blow dryer action. You’ll be left with the glossiest, softest just-left-the-salon locks. And did we mention it smells like paradise?

Tried every anti-frizz product out there and failed to find one that actually, really works? You need Moroccanoil Frizz Shield Spray. This argan oil-infused spray envelops hair strands to combat humidity and frizz, and control those flyaways. It adds shine to dehydrated hair while giving an instant gloss effect to chic, pulled-back styles. In short: your frizz-fighting dream.

With a heavenly fragrance and a recyclable glass bottle, NUXE Dry Oil Huile Prodigieuse® Spray imparts unmatched smoothness and shine to dry hair. Pop a bottle in your handbag to use whenever ends start to feel frazzled (and hot tip: it’s great on skin, too). It also delivers heat protection if you use it straight out of the shower, making it ideal to apply right before you break out the styling tools.

This might be the new kid on the dry-shampoo block but it’s become an instant fan- favourite. OUAI Super Dry Shampoo’s ultra-absorbent double starch blend helps lift away any oil, dirt and sweat without leaving residue behind. Infused with the brand’s signature spa-like Melrose Place fragrance, it gives our roots a refreshing reset, perfect post-workout or between wash days. OUAI is now the one to beat.

Style your hair with care. From dryers and styling tools with no heat damage to superstar hair brushes, prepare for that salon-fresh feeling and healthy hair results.