The 2019 Christmas advert from John Lewis & Partners and Waitrose & Partners
Edgar, an adorable young dragon, is so excited about Christmas that he cannot control the flames from his mouth. He even burns the village Christmas tree, dampening everyone's Christmas spirit. But when his best friend Ava gives him a thoughtful gift just right for an excitable dragon, he realises how much she cares for him.
CAN'T FIGHT THIS FEELING
Listen to our advert soundtrack by Dan Smith from Bastille
BEHIND THE SCENES
Discover the magic behind our festive film
Take a photo with Edgar
There will be an opportunity to take a selfie with Edgar in the following shops:
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We’re working with FareShare
FareShare is the UK’s largest food-redistribution charity. They take food from the food industry and redistribute it to charities who offer essential services to people in the community.
We’re working with FareShare to bring communities together this Christmas, by hosting festive feasts for people in need.