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Aubin at John Lewis

AUBIN: well-made menswear, inspired by British craft

India Price,-Menswear Editor

Everything you need to know about the British brand making a comeback

Does the name AUBIN sound familiar? It should – 12 years ago Aubin & Wills made its debut as an offshoot of Jack Wills. And while that chapter closed in 2012, the brand is now back with a bang – and a rebrand – as it sets out to cement itself as the go-to for well-made menswear and inspired British craft. Putting authenticity and longevity at the forefront, AUBIN prides itself on being driven by quality rather than trends or fast fashion, offering built-to-last pieces that look good and feel great. 

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