John Lewis x A.W.A.K.E. MODE
Coming soon: our exclusive capsule collection, designed with London-based fashion house A.W.A.K.E. MODE
We’ve joined forces with contemporary label-of-the-moment A.W.A.K.E. MODE to create a thoughtful, consciously developed collection of one-of-a-kind pieces. Think innovative cuts and unexpected details across shoes, bags, coats, dresses, cosy knits, tailoring and more.
The collaboration, which coincides with London Fashion week’s 40th anniversary, launches online and in select stores on 17 October. It celebrates a sense of unique beauty, emotion and empowerment with a wearable wardrobe for the modern woman.
Designed in London, all 46 pieces are developed by Natalia Alaverdian, A.W.A.K.E. MODE’s Founder and Creative Director, as well as our in-house design team.
On the collection, Natalia says: “Having the opportunity to make a collection that is accessible to both of our customers is very exciting. For me, the collection is a perfect blend of A.W.A.K.E.’s unique identity and the quality aesthetic John Lewis is known for.”
Which John Lewis stores will the collaboration be in?
- Oxford Street, England
- Peter Jones, England
- Westfield White City, England
- Cambridge, England
- Southampton, England
- Nottingham, England
- Liverpool, England
- Trafford Centre, England
- Edinburgh, Scotland
- Cardiff, Wales
