Give a Little Love

One small act of kindness sparks a heartfelt chain reaction – showing how powerful giving a little love can really be. Meet a host of lovable characters, including Mr. Pidge and Spikes the Hedgehog as they discover the true spirit of Christmas.


Celeste Single - Give a Little Love

 Buy or stream 'A Little Love' by singer-songwriter Celeste

Listen to the advert music on apple music
Behind the scenese of John Leiws & Partners Christmas Advert, Give a Little Love

Meet Celeste and the team who brought our advert's characters to life

Read our behind the scenes article

Q&A with Celeste

GIVE A LITTLE LOVEWe believe that the world would be a better place if we all gave a little more. A little more thought. A little more time. A little're not asking for much. But we're asking it of everyone. Because if we all give a little more love, together we can make a big difference.
Give a Little Love
This Christmas, John Lewis and Waitrose are working with Home-Start and FareShare to help over 100,000 families in need. The charities will use your donations to provide food and support for those who need it most.
Home Start Logo White

Home-Start provides trained volunteers to support families with young children through challenging times – because childhood can’t wait.

Find out more

Home Start Logo White

FareShare redistributes surplus food from the food industry to charities and community groups across the UK – creating almost a million meals every week for vulnerable people.

Find out more

give a little love heart vector
Fare Share Logo White
Home Start Logo White
Give a Little Love
BRIGHTENSOMEONE'S DAYMake someone you live with a cup of tea. Call or message a loved one you haven't seen for a while. It doesn't need to be big – a little act of kindness can go a long way.
HOW YOU'VE BEEN GIVING A LITTLE LOVEDiscover heartwarming acts of kindness and share your own via#GiveALittleLove
Donation Terms & Conditions


“We” / “Us” means John Lewis plc, registered office 171 Victoria Street, London SW1E 5NN. Registered in England. Company registration number 233462. VAT number GB232457280.

1. 100% of your donation will go to FareShare (reg charity no. 1100051) and Home-Start UK (reg charity no. 1108837; Scotland reg charity no. SC039172) (“the Charities”) and will be divided equally between them (minus a 5% platform charge).

For each text message sent, you will be charged £3 plus your standard network message charge (based on your service provider rates). How donation charges are shown on your bill is subject to your network's process.

2. If you would like to contribute a different amount, you can donate online at


Card donations

3. Donations made by credit/debit card are subject to a 1.4% + 20p processing fee payable by the Charities. Donations made only using Paypal are subject to a 2.9% + 30p processing fee payable by the Charities.

4. No VAT will be charged on your donation.


Fund matching

5. All money donated via text message and online will be matched by us up to the sum of £2million.


Who can donate?

6. You must be aged 18 or over to send a text donation.

7. Please note that you can donate using this SMS service from a UK mobile only. You cannot donate using this service from the Channel Islands, Isle of Man or other non-UK mobile.

8. If you donate using this service from a UK mobile when you are outside England, Scotland, Wales or Northern Ireland, you may incur additional network charges levied and retained by your network operator.

9. You must obtain permission from the bill payer before sending a text message.



10. There is no limit on the number of times you may donate via text but there is a daily limit of £30 on text donations from the same mobile number.


Incorrect keywords and short codes

11. If you enter the keyword incorrectly, your donation to FareShare and Home-Start UK may not be successful,  and you may still be charged your standard network message charge.

12. If you send your text message to an incorrect short code, or you otherwise fail to correctly follow the instructions in these Terms and Conditions, you will not donate to FareShare and Home-Start UK, but you may still be charged your standard network message charge.


Gift Aid

13. If you are a UK taxpayer, your donation may be eligible for Gift Aid. This means FareShare and Home-Start UK can claim an additional 25p in Gift Aid from the Government for every £1 you donate.

14. Neither John Lewis & Partners nor Waitrose & Partners accept any responsibility whatsoever for any technical failure, malfunction, congestion, capacity issues or any other problem with any telephone, telephone network or line, system, server, provider or otherwise which may result in any text being lost, delayed or not properly received and recorded.

15. This SMS service may not be supported by all Mobile Virtual Network Operators (MVNO). If a specific MVNO does not support the service, then following an attempt to donate via text message, no donation will be made, nor error message received,but you may still be charged your standard network message charge. This SMS service is being provided by Donr Ltd, company registration number 10402410, whose registered address and main trading address is The Stables, Back St Georges Terrace, Newcastle, NE2 2SU.

16. Donations may be made from 13 November 2020 to midday 4 January 2021. Any donations made after the end date may not be successful,  and you may still be charged your standard network message charge.


Data Protection

17. All personal data processed as part of your donation will be handled in accordance with the text service provider Donr’s privacy policy which can be found here.

18. We reserve the right to change these terms and conditions at any time without notice. These Terms & Conditions shall be governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts of England.


Social Media Terms & Conditions

These Terms of Use govern your conduct and John Lewis & Partners rights associated with the Customer Ratings and Reviews, Customer Generated Content and Question and Answer services offered by John Lewis & Partners (the "CRR Service"). These Terms of Use are in addition to John Lewis & Partners Privacy Policy referred to below. To the extent of any conflict between John Lewis & Partners' Privacy Policies and these Terms of Use, these Terms of Use shall take precedence with respect to the CRR Service. In these Terms of Use, any reference to John Lewis & Partners will be deemed to include a reference to Waitrose & Partners.

By submitting any content to John Lewis & Partners, you represent and warrant that:

  • you are the sole author and owner of the intellectual property rights thereto;
  • all "moral rights" that you may have in such content have been voluntarily waived by you;
  • you are at least 18 years old;use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.

You further agree and warrant that you shall not submit any content:

  • that is known by you to be false, inaccurate or misleading;
  • that infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
  • that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising);
  • that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
  • for which you were compensated or granted any consideration by any third party;
  • that includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
  • that contains any computer viruses, worms or other potentially damaging computer programs or files.

You agree to indemnify and hold John Lewis & Partners (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to our Ratings and Reviews service provider) harmless from all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

For any content that you submit, you grant John Lewis & Partners a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

All content that you submit may be used at sole discretion of John Lewis & Partners, who reserve the right to change, condense or delete any content on that John Lewis & Partners deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use. John Lewis & Partners does not guarantee that you will have any recourse through John Lewis & Partners to edit or delete any content you have submitted. Images, questions, answers and written comments are generally posted within two to four business days. However, John Lewis & Partners reserves the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not John Lewis & Partners, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of John Lewis & Partners, its agents, subsidiaries, affiliates, partners or third-party service providers and their respective directors, officers and employees. 

By commenting “Yes” or “Agree” in response to John Lewis and Partners or Waitrose and Partners when prompted on social media:

  • You agree to allow John Lewis & Partners and Waitrose & Partners to use, for the purposes set out below, your photograph, video and any other media content you submit (Your Content). 
  • You grant John Lewis & Partners and Waitrose & Partners exclusive permission to use Your content in support of any advertising and promotional activities carried out by John Lewis & Partners. This may include, without limitation JLP to use your content in any advertising and promotional material (including print, television, online or social media advertisement campaign
  • You grant John Lewis & Partners and Waitrose & Partners a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute Your Content and/or incorporate Your Content into any form, medium or technology throughout the world without compensation to you. This may include John Lewis & Partners distributing Your Content to a third party provider for use in any John Lewis & Partners related advertisement campaign.
  • You confirm that you are the parent or guardian of any children featured in Your Content, or that you have obtained the express authorisation from the parent or guardian of any children featuring in Your Content.

You understand that for the purposes of administering the CRR services, it may be necessary for John Lewis & Partners to hold and process your personal data and for your likeness to be in the public domain. John Lewis & Partners will process your personal information in line with our Privacy Policies: