John Lewis x WWF Timber

John Lewis and the World Wide Fund for Nature (WWF) are working together to restore forests and strengthen responsible timber sourcing. This partnership supports our commitment to restore nature and support climate resilience across our key sourcing regions, with the aim of making all of our own- brand timber deforestation and conversion free. 

We are moving beyond a traditional focus on reducing environmental harm, aiming instead to regenerate the ecosystems upon which our business, our suppliers, and our communities depend.

Launched in 2026, our latest initiative focuses on our timber supply chain in Viet Nam's Central Annamites - a rugged mountain and forest region that runs along the country's western border with Laos. This biodiversity hotspot is globally significant, and by combining responsible forest management and innovative finance solutions here will support work to restore nature, improve climate resilience, support local communities and demonstrate meaningful corporate action towards deforestation and conversion free timber sourcing.

WWF has over 30 years of experience working in Viet Nam, conserving and restoring forest ecosystems. Thanks to their expertise, we are piloting a sustainable finance strategy designed to redirect investment away from environmentally damaging activities and toward those that heal landscapes. By training local timber buyers and suppliers to restore and manage the forest in ways that improve biodiversity, we're taking action towards our commitment that all timber we use will be deforestation and conversion free.

Forests absorb carbon and nurture vital species, and their careful management can support local communities to prosper while supplying markets across the globe. However, we are losing forests at an alarming rate, with an estimated 15 billion trees cut down each year. With global demand for timber expected to increase by 30-50% by 2050, our forests need protecting and restoring, and businesses that depend on timber must make their supply chains sustainable and meet their zero-deforestation commitments.

"The products we buy every day are often connected to forests around the world, including timber for our furniture and homes. These forests are vital for rare wildlife species, forest communities and a stable climate, yet they are being lost at an alarming rate,” says WWF forest expert Laura D'Arcy. “We are excited to work with the

John Lewis Partnership to support responsible forest management and restoration in Viet Nam - a globally significant biodiversity hotspot and an important timber-sourcing region. Together, we will explore ways to help restore these important forests, build climate resilience and support the sustainable livelihoods of people who depend on them."

John Lewis’ Director of Home Jason Wilary-Attew says, “Timber is at the heart of so many of the home and furniture products that our customers know and love, which is why it’s vital that we protect where it comes from. Viet Nam is a key sourcing region for John Lewis, and this partnership with WWF allows us to secure the long-term resilience and stability of our timber supply chain while actively restoring vulnerable forest landscapes. This initiative offers our customers confidence that when they shop with us, they are supporting a retailer dedicated to deforestation and conversion-free timber while protecting nature and supporting local communities."

John Lewis is taking tangible steps to promote the importance of forests worldwide; a key focus of our responsible sourcing policy is sourcing FSC-certified products. With our FSC Promotional Licence (FSC®-N001553), we make it easier for customers to choose FSC-certified products by highlighting them online. Choosing FSC shows your commitment to forests and those that depend on them. Learn more here.

From beech to acacia and bamboo, we have many products stocked that are already FSC-certified, from John Lewis baby toys to furniture and beds. Here are some of John Lewis’s top picks: