"We chose to collaborate with John Lewis as it really evokes a sense of quality at an accessible price. It is an iconic household name but it’s clear that as well as having this timelessness John Lewis is also super forward thinking, as represented by their latest collaboration which has merged fashion with home for the first time."
“The fashion pieces are playful and feature positive mantras that help you feel energised and considered. Our activewear range encourages you outside to engage with nature and the elements, while our home products bring joy to a living space by aiding relaxation and meditation.”
"We believe the best design is simple, beautiful and useful. This collaboration has been so carefully designed and considered at every level. Because our approach is to look at design in a very conscious way - taking a modern approach to ancient principles of balance, proportion, form and geometry."
“In fashion, we really love the mantra garments that inspire people to reflect on their personal patterns of thinking and behaviour. In home, we love the multi-use rugs because they allow for seamless transition between indoor and outdoor living spaces, while the cushions help people create their own individual positive pattern collections at home.”
‘Where possible we have made sustainable choices with regards to materials and manufacturing. We have also introduced multi-use products such as rugs that you can use both indoors and outdoors, and low environmental impact materials and processes such as organic cotton towels, wool and linen cushions.”
