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HOW TO FIND YOUR NEW SIGNATURE SCENT

We’ve partnered with some prominent beauty bloggers to find out how you can find your signature scent. Our three bloggers were on the hunt for a new favourite fragrance, so we asked them what they like about their current perfume and then put them in touch with our Fragrance Buyer Madeleine Harries, to give them some recommendations.

Jen Thorne

JEN THORNE

beautyjunkielondon.com

What is your signature scent?
My currently most worn 'signature scent' is Maison Martin Margiela Replica 'Funfair Evening', although I definitely like to change up my fragrance choices regularly and have a few favourites I rotate.

What do you like about the perfume?
I like that it's not easy to describe - it's unusual, but wearable and it definitely manages to capture a moment that I can't really put into words. Just catching a brief scent of it brings back memories I can't put my finger on. I like my fragrance to evoke some sort of feeling - even if it's only one that i have! The most memorable fragrances are the ones that end up tied to a memory or a feeling in my opinion.

Are there particular notes you prefer?
In general I tend to lean towards either musky or fresh fragrances. I love the note Vetiver in a fragrance or any sort of powdery/clean sort of scent. I don't tend to like florals - they would be my least favourite overall of the various fragrance notes.

Which areas do you apply perfume?
I always spritz on my neck, wrists and usually onto whatever clothing I'm wearing too. 

Buyer's recommendation
We would recommend Diptyque Vetyverio, based on her love for Vetiver and musky tones. We also took note of the sorts of brands she likes, similarly to Maison Margiela, Diptyque is also a 'niche' brand, which is not widely distributed and its fragrances provoke memories. 

"My new fragrance is Diptyque Vetyverio and it's gorgeous. Vetiver is 'typically' more masculine but I love any fragrance that crosses over between masculine and feminine. This new scent blends the vetiver with gorgeous citrus notes like grapefruit, orange and bergamot."

Hayley Hall

HAYLEY HALL

londonbeautyqueen.com

What is your signature scent?
I don’t really have one, but I’m always drawn to Jo Malone fragrances - I wore two of them on my wedding day. I adore the way they’re classic, quite simple and can be mixed and matched.

Are there particular notes you prefer?
I really like fruity and fresh notes (I wore English pear and freesia mixed with blackberry and bay on my wedding day) but also like woodiness and masculine notes, as long as they’re not too heavy. My tastes are quite fluid, as I wear a different scent depending upon my mood, outfit, time of year and where I’m going; for me scent is something I use to express as much as lipstick.

Which areas do you apply perfume?
The classic pulse points, but also I spritz on my hair and clothes as it helps the scent to linger a lot longer. It also keeps the fragrance ‘pure’ as your body temperature and skin doesn’t change the way it smells.

Buyer's recommendation
We would recommend Acqua di Parma Blu Mediterraneo Arancia di Capri, and if she'd like to wear two I would also add Acqua di Parma Blu Mediterraneo Fico di Amalfi. I would recommend Acqua di Parma as a brand, similarly to Jo Malone, they concentrate on key ingredients in their fragrances. The fragrances we’ve selected are really fresh, and easy to layer over one and other.

"I always assumed Acqua Di Parma scents were too heavy for me, but the Blu Mediterraneo is simply stunning and perfectly suited to my tastes. I adore the freshness of the scent and the classic appeal of the notes - anise, bergamot and orange, while green Mediterranean almond and ylang-ylang keep it light and modern."

Laura Ferry

HAYLEY HALL

whatlauralovesuk.com

What is your signature scent?
Chanel Coco Mademoiselle EDP. While this is a very popular fragrance globally, I don't actually know many people personally who wear it so it always stands out when I have it on. This is the fragrance that'll always gain compliments from both women and men.

What do you like about the perfume?
I love that Coco Mademoiselle exudes class, elegance and femininity. Its long lasting and there’s a range of complementary products available; I'm a big advocate of layering fragrance so this is a big selling point for me. I have the body cream, body oil and hair mist from the range as well as the perfume. The perfume smells luxurious and expensive and that luxury extends right through to the packaging which looks beautiful on my dresser. Wearing it gives me a confidence boost; I feel as though I walk taller and glow from the inside out when I wear it.

Are there particular notes you prefer?
I love oriental and musky fragrances usually. Something sexy, distinctive and strong. I don't usually like scents that smell overpoweringly of rose and orange blossom or are too floral, fresh or citrus.

Which areas do you apply perfume?
With all fragrances, I tend to apply on my inner wrists, down the sides of my neck, across my collarbone and just above my belly button. However when wearing Coco, I tend to just go for my neck and inner wrists as I have the other products to layer with it so I'll apply the body oil on my legs, the cream on my arms and décolleté and the hair mist over my locks.

Buyer's recommendation
We would recommend Acqua di Parma Blu Mediterraneo Arancia di Capri, and if she'd like to wear two I would also add Acqua di Parma Blu Mediterraneo Fico di Amalfi. I would recommend Acqua di Parma as a brand, similarly to Jo Malone, they concentrate on key ingredients in their fragrances. The fragrances we’ve selected are really fresh, and easy to layer over one and other.

"Prada La Femme couldn't be more perfect for me; it is unlike any other scent I've tried. This long lasting scent is alluring, sultry and warming on the skin. A fragrance as distinctive as this has all the potential of a signature scent; I love it!"