Gucci fragrances open a new story of magic and imagination: a customisable Luxury Collection of Eau de Parfums, Perfumed Oils, and Acque Profumate, The Alchemist’s Garden. Inspired by the art of alchemy, singular unisex fragrances, with each scent built around a hero ingredient linked to the distinctive codes of the Gucci House. Bottling the essence of nature into sublime distillations, the customisable compositions are designed to be layered together, shifting and magnifying in character when paired with each other, constructing an enticing Gucci scent that lasts all day: perfect for all occasions.

The beauty of the unfurling spring awakens new life into The Alchemist’s Garden with the Eau de Parfum Where My Heart Beats. An ode to fluttering freedom, and an icon of soaring creativity, the butterfly - a quintessential Gucci emblem. Gliding with grace through the clouds, its wings quiver like the fluttering of a human heartbeat experiencing the same liberating rush of freedom that the butterfly feels in flight. A winged wonder as whimsical and elegant as the blousy Peony, a queen among flowers. Captured through a billowing symphony of White Peony accord, Violet Leaves accord, and a White Musk note, the Gucci scent is luminously floral and unveils itself layer by layer, a lingering trail as enduring as the butterfly’s splendour. The very first Gucci fragrance to be made using vegan alcohol made from 100% recycled CO2.

The bottle of this Gucci perfume is encased in lacquered, opaque white glass and gilded with decorative rose gold foliage loosely shaped like a heart. At the top of this pattern is the scent’s unique symbol – the bewitching butterfly – while a green bow is tied loosely at its base. At its centre, flourishings hold both the Gucci logo and the poetic name of the scent. The unisex perfume is found nestled in an accented white box and presented within a delicate white fabric pouch with a silken drawstring.

Bottling the essence of nature into sublime distillations, the customisable compositions are designed to be layered together, each building from a hero ingredient that shifts and magnifies its character when paired with other Gucci fragrances.

The beauty of alchemy is in the transformation: layered scents that become new expressions of art and unfold the magic of unseen worlds.

There are five recommended layer combinations for Where My Heart Beats perfume, all designed to bring out different facets of its luminous Peony floral bouquet:

• 1. Glorify the mystical garden with A Chant for the Nymph. When combined with this Eau de Parfum, the Peony and Frangipani accords conjure a Rosy, rare olfactive trail, embellished by the sweet and hypnotic Tiara Flower. The sensual Vanilla fuses with the cocooning Musk inspiring a warm serenity
• 2. Warm up the airy peony with the sensuality of The Voice of the Snake. The rich oud is combined with Patchouli and Saffron for an intense, enticing, and mysterious Gucci fragrance that unveils the luminous and breezy Peony
• 3. Illuminate the floral bouquet with the dewy Lily of the Valley of Tears from the Moon. Compose a fresh and elegant spring trail with the billowing Stephanotis combined with the blousy Peony accord
• 4. Intensify the bouquet with A Nocturnal Whisper Gucci perfumed oil. Deepen the Peony into its nocturnal interpretation, delicately enticed by Oud's nightly whispers. The complex Leathery facet interacts with the enveloping Musk, shaping a contrasted pair
• 5. Embrace the floral experience to the fullest with A Forgotten Rose perfumed oil and A Moonlight Serenade Gucci perfumed water. The Peony, Lavender and Rose carry a pure floral wildness and the Sage aromatic note invigorates a vintage interpretation of this airy flower field