Instant Volume, Epic Lashes.
Experience 1800% more volume and the look of false lashes with Velvet Noir Major Volume Mascara.
The lash-maximising, curvy brush places the most volume at the hard-to-reach centre lash line, and the defining tip styles lashes for major drama. The ultra-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex(TM) creates instant, smudge-free length and volume in three strokes or less.
Inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibres from a velvet ribbon to create her own couture faux lashes, velvet noir reinvents this epic look.
"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier:" Marc Jacobs.