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Discover a more conscious way to shop beauty with our rewarding recycling scheme, exclusively available for My John Lewis members to use all year round.
Bring in five or more empty beauty products to your nearest John Lewis shop and show your My John Lewis card to enjoy £5 off your next beauty purchase.

We're pleased to let you know we can now safely reopen our BeautyCycle scheme. To ensure the safety of you and our Partners, we have introduced enhanced cleaning measures on all products that you recycle with us.

What is BeautyCycle? BeautyCycle was launched in 2019 and is the first rewarding beauty recycling initiative to be available to My John Lewis members across the UK. Through BeautyCycle, you can recycle a broad range of beauty packaging, and we’ll treat you to £5 off your next beauty purchase every time you return five beauty empties to us.
Which products can I recycle? Most completely empty make-up or skincare products including beauty jars, tubes, bottles and make-up products.

For a full list of what we can and can't accept, please see the terms and conditions at the bottom of this page.

For a full list of what we can and can't accept, please see the T&Cs at the bottom of this page.

Why have we created BeautyCycle as our solution to beauty waste?The beauty industry is a big contributor to global pollution, producing around 120 billion units of packaging each year, little of which can be recycled at home.Working in partnership with a leading global recycling expert, BeautyCycle helps to eliminate this waste by recycling your beauty empties for you and rewarding you in return.
What’s been the impact of BeautyCycle so far?Since November 2019, more than 85,000 My John Lewis members have donated to BeautyCycle, saving an incredible 425,000 products from going to landfill.
How do I take part?
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Step One
Sign up for free to be a My John Lewis member and bring in five or more empty beauty products to our shops.
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Step Two
Hand them over at any beauty counter when making your next beauty purchase.
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Step Three
Show your My John Lewis card to enjoy £5 off* your next beauty product.
Where do my products go?From the collection points in our shops, our recycling experts will take your products and either recycle or compost them, or turn them into new products.
See how you’re making a differenceThis year, we launched our Playground Commitment in partnership with a global recycling expert, and in April 2021, we helped to support the making of a playground at the NHS Becton Centre for Children and Young People. We'll be continuing to support the opening of more playgrounds throughout the year, thanks to you recycling your empty beauty products with us.To find out how your beauty empties can be diverted from landfill, watch our short film and discover one way that we’ve sponsored the transformation of recycled plastic through the creation of these new playgrounds. Plus, you can discover the positive impact this work has on the communities it supports.
Making a difference with BeautyCycle
Terms & Conditions
  1. The BeautyCycle reward entitles My John Lewis members to £5 off their next beauty purchase when they recycle a minimum of five used beauty products from any brand.
  2. £5 off has to be redeemed at the point of exchange.
  3. Reward redeemable once per visit at any John Lewis & Partners shop with a Beauty Department. 
  4. Only one offer can be used per transaction - for example, BuyBack and BeautyCycle rewards cannot be redeemed in the same transaction. 
  5. Reward cannot be redeemed on electrical items or home fragrance.
  6. Customers must present their My John Lewis card to be scanned.
  7. No cash alternative available. 
  8. Used products must be empty. 
  9. We can accept the following items: all beauty jars, tubes and caps (including glass), shampoo/conditioner bottles and caps, non-pressurised hair spray bottles, lip beauty products (tubes, lipstick, lip balm), mascara tubes, eye liner pencils and cases, eyeshadow tubes/palettes, concealer/foundation tubes/sticks. We cannot accept the following items: aerosol cans, perfume bottles, nail polish bottles, hairbrushes, toothbrushes, and any electronic items such as blow dryers and straighteners.
  10. Participating stores are as follows; John Lewis Oxford Street, John Lewis Liverpool, Peter Jones, John Lewis Cambridge, John Lewis Bluewater, John Lewis Stratford, John Lewis Brent Cross, John Lewis Cheadle, John Lewis Southampton, John Lewis Nottingham, John Lewis Cribbs Causeway, John Lewis Milton Keynes, John Lewis High Wycombe, John Lewis Glasgow, John Lewis Solihull, John Lewis Cheltenham, John Lewis Kingston, John Lewis White City Westfield, John Lewis Cardiff, John Lewis Reading, John Lewis Welwyn, John Lewis Oxford, John Lewis Exeter, John Lewis Norwich, John Lewis Edinburgh, John Lewis Leeds, John Lewis Trafford, John Lewis Newcastle, John Lewis Leicester, John Lewis Chelmsford. 
  11. John Lewis & Partners have the right to amend or retract this offer at any time.