Pure Colour Gloss instantly smoothes and controls frizz, leaving hair beautifully soft and silky, with reflective shine. Our conditioning, heat-protecting formula improves moisture retention and extends colour longevity. Our sulphate-free Anti-Fade Shampoo, Reviving Conditioner and Frizz-Fighting Gloss create a 360 regime to lock in colour and nourish strands, extending time between salon visits. Locking in the good and blocking out the bad, the regime optimises the condition of your hair and scalp, for stronger hair and longer-lasting colour.