SamsungThe Frame (2024) QLED Art Mode Smart TV with Slim Fit Wall Mount, 50 inch

The 50" Frame TV fits beautifully into the home, designed to look just like a picture frame, transforming into a piece of art when you're not watching TV. Powered by Quantum Dot for a naturally bright and colourful picture, its glare-free 4K QLED matte display absorbs reflections. It can mount flush to the wall with the included slim fit wall mount, or be displayed on the included height-adjustable stand. Control all compatible devices with its Solar Cell One Remote, and access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with both Bixby and Alexa built in.

Art Mode TV
The Frame transforms into a showcase of artwork and photography when it's turned off, for an authentic art viewing experience with rich and diverse colours. You can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions (subscription and Samsung account required). It’s a TV that looks just like a picture frame, with a stunningly slim profile. You can style it your way with interchangeable bezels that suit your taste and style, and they're magnetic so they're easy to swap (bezels are sold separately).

Quantum Processor 4K
Samsung’s intelligent AI processor automatically optimises the picture, and AI sound.

4K UHD resolution with Quantum HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Features:

Near-Invisible Cable, One Connect Box and Slim Fit Wall Mount included
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount (included). And with the One-Near Invisible Cable you won’t have to worry about cable management; you can have just one cable for all your connections, and - with the TV’s ports situated on the One Connect Box - you can plug all your multimedia devices into it and keep cables hidden away in a cupboard.

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps, all in one place.* Quickly set up your TV using your compatible smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Plus, Samsung’s Universal Guide recommends the latest and trending content from streaming services (Samsung account required).

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. You just need to ask. This TV also works with Smart Things devices (requires Samsung account, SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TVPlus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Customisable Bezels
Shop our range of Bezels for the Frame TV here. A further range of Frame Bezels in additional colours is also available here.

Please note: this TV is designed to be installed flush to the wall using the included mount. Therefore any plug socket or aerial cable directly behind the TV would need to be recessed into the wall.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

Samsung account required for certain features

*Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.