Samsung The Serif (2020) QLED HDR 4K Ultra HD Smart TV, 55 inch with TVPlus & Bouroullec Brothers Design

Designed by the Bouroullec Brothers, the elegant profile of the Samsung Serif TV looks beautiful from any angle. Turn the blank screen into a design piece with Serif Ambient Mode*, displaying decorative content. It boasts a cinematic 4K UHD picture with the billion colour shades of Samsung's QLED technology and Q HDR, and the picture adapts for optimum visual and audio quality. Control all compatible devices with One Remote Control, and you can access a world of online entertainment via Samsung's Smart platform, and interact by voice with Bixby, Alexa and Google Assistant built in.

360° Design by Bouroullec Bros
With timeless design by Ronan & Erwan Bouroullec, the profile of the Samsung Serif TV forms a capital 'I' shape that looks beautiful from any angle. Its slim body broadens at the top to form a flat surface, atop an elegant, free-standing metal stand.

QLED technology
Utilising quantum dot technology, QLED TV takes light and turns it into breath-taking colour. 100% colour volume is achieved (DCI-P3 standard measure), for a realistic picture of rich, authentic colour of over a billion hues.

Q HDR
HDR powered by HDR10+ expands light, dark and every colour in between to extraordinary new levels, so this model's picture gets closer to real life. The supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards.

Serif Ambient Mode
Removing the blank screen, the Serif can display decorative content from the Bouroullec palette with two exclusive patterns.*

NFC & Bluetooth on TV
Stream music from your smart device to the Serif and hear your favourite music via NFC and Bluetooth.

Quantum Processor 4K
Experience a 4K AI TV that continually optimises the picture and sound performance.

Adaptive Picture and Sound
Visuals and audio adapt, both to the type of content you're watching, and where you're watching it.

Game Enhancer+
Unlock the potential of 4K gaming TV technology.

One Remote
Control your Art, TV and all of your compatible devices and content with the One Remote Control in stylish white.

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.

It also works with Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

**Some services may require subscription (sold separately). Disney+ available from March 24 2020. copyright 2020 Disney and its related entities. Disney+ subscription required

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.