Samsung The Sero (2023) QLED HDR 4K Ultra HD Smart TV, 43 inch with Rotating Screen & TVPlus, Navy Blue

Samsung’s revolutionary Sero is the world’s first rotating TV. The screen rotates between landscape and portrait orientation to match your content with Mobile Mirroring, so you can see all the stuff you love from your compatible phone, maximised on the big screen. And as a TV, you'll experience the brilliance of viewing stunning 4K HDR resolution, powered by Quantum Dot for a naturally bright and colourful picture, on a reflection-absorbing Matte display. It delivers premium sound too, with powerful 60 watt speakers.

Rotating screen
The screen of the world’s first mobile-friendly TV rotates to suit whatever you’re watching or whatever apps you’re checking – whether vertical or horizontal – so you don’t have to put up with a tiny vertical video with black bars. And if you have a compatible Samsung Galaxy smartphone, once you’ve synced, when you rotate your phone, The Sero automatically turns too.

Mobile mirroring
Wirelessly mirror your smart phone screen to The Sero via the SmartThings app (available on iOS and Android) or Airplay 2 on iOS, to cast your videos, photos and social media feeds. And if you have a compatible Galaxy device, with Tap View, a simple tap of the phone on the Sero is all it takes. An internet connection and compatible smart phone is required.

Features:

Matte Display: the glare-free screen absorbs light, so say goodbye to reflections, even in bright light.

Quantum Dot: transforms light into lifelike and accurate colour for a naturally bright picture in over a billion cinematic colours.

Premium Speakers & Virtual Surround Sound: 4.1 channel speakers boast 60W of power, so you can stream music from your Bluetooth device with premium sound and powerful bass, and in virtual 3D surround sound.

Portrait Mode: when you're not watching TV, match the TV display to your space with a choice of five dedicated modes, including a Music Visualiser, while EyeComfort Mode automatically adjusts brightness.

Vertical Design: The Sero is a stylish and contemporary addition to any modern interior. Its free-standing TV stand includes powerful speakers and cable management to keep things tidy. And you can add Samsung's Sero Wheels (sold separately) to make it easy to move it around.

Quantum Processor 4K: Samsung's intelligent processor powers a glorious 4K picture, and AI sound.

Object Tracking Sound Lite: chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen.

Quantum HDR: with Quantum HDR, the supreme brightness levels of QLED technology enable you to experience the full potential of HDR.

Great Gaming: give yourself the competitive edge when gaming with Motion Xcelerator Auto Game mode, as well as Super Ultrawide GameView with compatible games.

Samsung Gaming Hub: stream games from Xbox and other platforms without even needing a console (internet connection, service subscription, and compatible controller required).

Solar Cell One Remote: control all of your compatible devices and content with this consciously crafted solar-powered remote.

Ambient Mode+: turns the TV screen into a decorative feature, displaying useful information, your own photos or blending the TV into its surroundings.*

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
Bixby and Alexa are built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (requires SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITVX, All 4 and My5. Charges apply for premium on-demand content.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

**Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.