Samsung UE50AU7100 (2021) HDR 4K Ultra HD Smart TV, 50 inch with TVPlus, Black

The near bezel-less screen of the AU7100 leaves you with only a beautiful 4K HDR picture. It adapts to optimise both picture and sound, so you see stunning detail in every scene, just as the creators intended. Control all compatible devices with its One Remote, you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and it works with compatible Bixby, Google Assistant and Alexa devices..

4K UHD resolution with HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With HDR10+, colour, contrast and detail are precisely optimised.

Features:

Crystal Processor 4K: adapts to give you an optimised 4K picture and targeted sound.

Adaptive Sound: sound adapts to the type of content you're watching, for perfectly-suited audio.

Gaming TV: get the gaming edge with Motion Xcelerator and Auto Low Latency Mode.

Contrast Enhancer: enjoy enhanced depth and colour contrast for a more immersive view.

PurColour: improves the quality of any image, uncovers hidden details, and helps show the true colours of what you're watching.

Boundless Screen: enjoy a beautiful picture on a near bezel-less screen.

One Remote Control: control all of your compatible devices and content with one universal remote control.

Samsung Health: turn your home into a personal gym with the Samsung Health app, letting you enjoy classes, wellness routines and family challenges.

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform is superbly intuitive. It gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Amazon Prime Video, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Works with smart devices
This TV works with compatible smart home devices and appliances from Bixby, Alexa, Google Assistant and connects through Smart Things (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony LITE, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some features of Ambient Mode require Internet connection, a compatible smartphone, and SmartThings app.

**Some services may require subscription (sold separately).

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.