Georgiana Scott Jewellery appeals to every woman, of any age. Launched in London in 1991, the label still maintains its original mix of Italian craftsmanship, everyday affordable luxury and universal timeless fashion. The biggest jewellery trend which has an enduring appeal, is of course the hoop earring. We are delighted to launch THE HOOP STATION this season in stores and online! The diffusion line was created by the 'Queen of Hoops' herself, the owner's daughter who is now at the helm of Georgiana Scott. (Her middle name is Georgiana, while her brother's is Scott). Rather like your favourite leather jacket, hoops are a classic, must-have wardrobe essential that never goes out of style. THE HOOP STATION is a home for premium quality, sterling silver hoop earrings, in a choice of three colourways; silver, gold or rosegold. Each collection has been named by the family's favourite haunts in Italy, for example La Napoli, La Lago di Como, La Roma, La Sardegna. The hoops are lightweight to wear, sterling silver, manufactured in Italy, meaning they never cause discomfort to the ear.