It feels like a weightless lip balm and looks like a colour lip gloss — Vice glides on to plump and moisturise lips and is enriched with Hyaluronic Acid.

Swipe it on for sheer, buildable colour and super-glossy shine. Vice Plumping Lip gloss feels silky smooth and clean, designed to never be sticky or tacky.

Our vegan formula* is infused with Shea Butter and Passion Fruit Oil.

*Vegan formula contains no animal-derived ingredients or by-products.

How to use:

Apply directly to the centre of lips with the flocked applicator brush. Swipe from side to side for even coverage and colour.

Use with:

Line and prime lips with 24/7 Glide-On Lip Pencil before applying Vice Plumping Shine Balm for more vibrant, longer-lasting colour. Apply to the Cupid’s bow or centre of the mouth on top of lip colour to add shine and fullness.