Yves Saint LaurentCuir Eau de Parfum

Sublime and refined, yet with a timelessly rebellious edge, nothing spells YSL better than leather. Its provocative signature finds its most elegant expression with the ultimate luxury in fragrance: Oud wood, as deep, dark and intense as the blackest leather.

The olfaction:

Today, with Cuir, the precious couture material expresses its innate power through an ingredient more precious than gold: sublime oud.

Deep, dark and intense as the blackest leather. The epitome of refinement and animal magnetism. To fully express the rebellious elegance of YSL leather, Master Perfumer Fabrice Pellegrin has selected "a true gem."

This priceless oud has leathery, animalic, elegant, woody and ambery facets. "Because I was born in Grasse, I have a special relationship with these sorts of ingredients", he explains, "and I am always seeking out new olfactory profiles. When I first discovered it years ago, oud was a true revelation. For me, it is the woody note of tomorrow."

With Cuir, he has given the classic ingredient a strikingly edgy twist, matching it with a wholly unexpected partner: violet leaf. "The texture and patina of oud are lightened and enhanced by the violet leaf note, whose sensation is tinged with floral softness," Fabrice Pellegrin explains.

Strikingly elegant, modern, CUIR feels just as sleek, tough and sexy as a sharply tailored black leather blazer or trench.

Fragrance family: Woody Leathery.

• Top notes: Mandarine Essence, Cardamom Essence, Violet Leaf Absolu
• Heart notes: Clove Essence, Oud Assafi Essence, Suede Accord
• Base notes: Patchouli Heart, Cedarwood Heart, Bourbon Vanilla, Sandalwood Heart

The inspiration:

In 1960, Yves Saint Laurent, playing by his own rules, was the first to send a black leather jacket on a couture runway, in a disruptive collection.

From the Swinging Sixties to the 21st century, leather has remained one of Yves Saint Laurent’s most provocative signatures. A sex symbol that can hug skin erotically or sheath the body like armour.

Playing on the tension between tough masculinity and feminine sensuality. Morphing from rock icon to timeless elegance without losing any of its rebellious edge. Leather embodies the captivating duality of the YSL style. Tough yet tender, rebellious yet elegant, resulting in a look of powerful grace.

From innovative cutting techniques to unexpected colour palettes, YSL sublimes this classic material, ensuring its relevance in the ever-evolving world of fashion.

Leather is more than just a material for YSL; it is the incarnation of the brand's spirit: innovation and empowerment. It's the perfect medium for expressing the sublime, elegant, and rebellious attitude that defines Yves Saint Laurent.