Price
£28.00


  • Free Click & Collect over £30
  • Free standard delivery over £50
  • Free returns, restrictions apply

Product description

Product code: 45981504

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

  • Curl and wave types 2A – 3C
  • All hair types: fine, medium and thick
  • Created with our expert team of texture stylists.

    98% naturally derived5. Vegan. Leaping Bunny Approved.

    Regimen.

    Wavy and loosely curly hair:

    • On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
    • Swap conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs

    Key ingredients:

    Vegan curl-perfecting peptide:

  • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
  • Peptide with low molecular weight penetrates and fortifies vulnerable strands
  • 17 essential amino acids

Kokum seed butter:

  • Deeply nourishes and conditions and provides slip and detangling to help reduce breakage of curls and waves

Silicone free.

1Testing on tresses. 2Testing on tresses vs untreated hair. 3Testing on tresses vs unwashed hair. 4Testing on tresses when used with Be Curly Advanced™ Shampoo, Conditioner, Curl Perfecting Primer and Curl Enhancer Cream vs untreated hair. 5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Product specification
Beauty Effect
Detangling, Hydrating, Moisturising, Nourishing, Smoothing
Brand
Aveda
Country of Origin
United States
Formulation
Cream
Free From
Mineral Oil Free, Silicone Free, Sulphate Free
Safe For New and Expectant Mothers
Yes
Suitable for Vegans/Vegetarians
Suitable For Vegans
Volume
200ml
How to use
pSmooth generously on damp hair. Dry naturally or blow-dry with a diffuser./p
Brand information

The art and science of pure flower and plant essences is the core of Aveda. While we specialise in hair care, we offer other plant–based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.
Founded in 1978 by Horst Rechelbacher , Aveda creates performance-driven products for hair, body and skin that are powered by natural, botanically-based ingredients. Aveda merges artistry and the science of pure flower and plant essences with Auyrvedic wisdom and wellbeing to offer its guests a truly unique and holistic experience: from customisable salon professional colour that is 96% naturally-derived*, clinically tested high-performance products, sensorial massage rituals and spa treatments, to iconic aromas. It unites over 7,000 salons and spas worldwide to champion and inspire beauty with a conscience.    
 

Delivery and returns
Standard Delivery
£4.50
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
£2.50
Free on orders over £30, £2.50 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
£2.50
Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Next or Named Day Delivery
£7.50
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
£10.95
Delivery on the day of your choice, by 11.30am available 7 days a week.

Returns

Returns restrictions apply to this item

Unless faulty, you can only return this item if unopened, unused and with the original seals or tags intact. This does not affect your statutory rights.

Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.

Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.

You can also return a Click & Collect order to where you collected it.