Aveda Blonde Revival Purple Toning Shampoo

Eight times the toning pigments* for our coolest blonde yet.

**Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result.

• Low-lather shampoo developed to maximise toning benefits while cleansing hair
• Sulfate cleanser-free formula gently cleanses without stripping hair

*From plants, non-petroleum minerals or water. **When compared to Aveda Blue Malva.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.