K-Beauty is one of the most innovative movements in the beauty space. Unlike traditional routines that focus on fixing skin issues, Korean beauty embraces a philosophy that seeks to nourish, hydrate and protect your skin barrier to achieve the world-renowned ‘glass skin’ effect: a complexion so clear and luminous it looks like glass. From viral Beauty of Joseon sunscreens to the transformative power of Medicube’s technology, we’ve curated a selection of South Korea’s most trusted brands. Whether you’re curious about the 10-step routine, double cleansing, or simply looking for a better SPF, our collection prioritises gentle yet innovative ingredients like centella asiatica, snail mucin and rice water. Begin your Korean skincare routine today at John Lewis.