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Shoes Hero

BUYING GUIDE

THE DENIM GUIDE

Jeans are a style essential season after season, and they're the simplest building block for any casual outfit.
Take a look at our guide  and then browse through our collection to find your perfect pair.

CHOOSE YOUR FIT

Denim trends come and go, but these are the classics that you'll see every year

Straight

This is the original jeans cut. It’s cut more or less the same through the leg for a closer fit on the thighs and a looser fit on the knees and calves.

Ideal if you…

  • Need something for everyday

  • Like a classic fit

Key styles: Levi’s 501, Diesel Waykee, Hilfiger Denim Ryan

Slim

Offers a more tailored fit that lightly hugs the thighs, knees and calves; loosening at the ankles

Ideal if you…

  • Like a leaner look without being too restrictive

  • Have a slimmer frame

Key styles: Levi’s 511, John Lewis Maida Vale, Denham Razor

Skinny

Typically cut from stretch cotton with a body-hugging fit on thighs, legs and ankles.

Ideal if you…

  • Like to keep up with trends

  • Have a slimmer frame

Key styles: All Saints Raveline, Diesel Thommer, Levi’s 510

Tapered

Cut close to the thigh and slim on the calf to create a narrower leg opening

Ideal if you…

  • Have larger thighs

  • Need something a little smarter

Key styles: Diesel Buster, Edwin ED-45, Levi’s 512

CARING FOR YOUR JEANS

  • Always check the wash care label first

  • Delay washing your new jeans as long as you can

  • Wash and air dry inside-out - you’ll save water, energy and time.

  • Use a gentle or cold wash cycle

  • Wash before hemming to allow for any initial shrinking

  • Avoid drying jeans in direct sunlight as this can cause fading