Buying the best towels

Our towels are pre-washed to avoid shrinkage and ensure the quality remains the same wash after wash

We use the perfect amount of softener in our finishing process to get maximum softness as well as durability

We use the best dyes to get a fantastic range of colours in our mix, ensuring colour consistency as well as outstanding colour fastness wash after wash

We use of a variety of fibres in our towels, and each has different properties. Polyester is lightweight and quick-drying, while lyocell has a silky smooth handfeel.

GSM stands for grams per square metre and is a good indication of how heavy and dense a towel is. Generally, the higher the GSM, the thicker and more absorbent the towel will be.

When deciding on the GSM, think about how you’ll use your towel and how often. Lightweight towels dry quicker, but heavyweight towels have a more luxurious feel.

Zero twist: an open loop with no twist, so feels softer and more plush.

Hygro®:  traps air during tumble drying to give a thick and fluffy pile that’s highly absorbent and wonderful to wrap yourself up in.

Ideal if you:

• Want the ultimate luxury towel 

• You want a rare cotton 

• A long lasting towel 

Ultimate Hotel is our most premium towel range. We use rare Indian-grown suvin cotton and combine it with Lyocell for a beautifully soft and silky feel you won’t find anywhere else. Suvin towels feature Hygro® technology, which traps air during tumble drying to give a thick and fluffy pile that’s highly absorbent and wonderful to wrap yourself up in.

Why you'll love it:

• Silky smooth handfeel

• Improves with washing

• Matching bath mats available

• 650gsm

Ideal if you...

• Want a good all-rounder

• Want a wide variety of colours

• Prefer a heavier towel

Our best-selling, certified Egyptian towels can’t be beaten on quality and performance. The long, fine fibres of this cotton create towels with excellent absorbency, durability and softness. 

Why you'll love it:

• Heavier handle

• Made to last

• Can be washed up to 60°

• Colour fastness proven wash after wash 

• Available in 43 colours (our largest colour assortment) 

• Matching bath mats available

• 700gsm

Ideal if you...

• Want a super-soft towel at an accessible price

The Ultra Soft is our softest towel yet, and made from zero-twist cotton so feels plush but not heavier. It's finished with an innovative unscented natural peppermint oil which contains antimicrobial protection to keep it fresher and cleaner longer.

Why you'll love it: 

• Soft and fluffy

• Highly absorbent

• 600gsm

• Has lasting freshness 

• Wash towels at between 30-60°C - see care label

• Wash with similar colours or use a colour catcher

• For coloured towels, use detergent without added bleach or optical brightening agents as these can affect colour intensity; the opposite is true for white towels, to keep them bright white

• Use fabric conditioners sparingly and not in every wash as they decrease absorbency

• Shake towels before and after washing; this opens up the fibres slightly to allow the detergent to sink in, and helps to promote drying .

• Avoid using fabric conditioner the first few times you wash new towels

• Tumble dry your towels to keep them soft and fluffy

• All our towels can be ironed, though we’d recommend using a low heat setting to avoid affecting the handfeel and flattening the pile 

• Wash separately from garments with zips or trims to avoid snagging

• Snip off pulls or snags with a pair of scissors

• Avoid contact with cleaning products, facial cleansers and toothpaste as they can contain bleaching agents that may stain the towel