Coach Love is inspired by the vibrant and universal feeling of love and all of the unique ways we express it.

The floral, fruity eau de parfum opens with an invigorating top note of wild strawberry, accentuated by a rich and velvety heart note of red velvet rose, before drying down to warm cedarwood. It is finished with the house’s iconic turnlock top, and classic gold hardware, including a sweetheart charm.

Featuring Coach’s iconic Horse and Carriage logo, the outer pack is finished with a subtle leather texture in a rich red hue - a reference to the house’s heritage in leathercraft.

Created in collaboration with director and photographer Juergen Teller, the campaign is a celebration of love in all its different forms and expressions. The campaign captures unique love languages, reminding us that love is a distinctive attitude.