Baby days

From House to Home

Jennifer Morgan,-Interiors Editor

From early morning wake to feeding, play to bath time, our ANYDAY brand has all your baby needs (at prices you'll love)

We all know babies are expensive bundles of joy – yet we understand that quality is important too. And that’s where our new ANYDAY brand comes in, adding pockets of joy to your baby’s world, thanks to a bright colour palette and cute prints, mixed with everyday essentials in white.

Partner & Product Specialist Rachael Masson, says, ‘I always tell customers to start with the basics: somewhere to sleep (the ANYDAY Moses basket is a great option); something to take them home in (like the Infant Carrier), something for getting out and about (a pram or a pushchair) and the core basics, like ANYDAY’s changing mat, sleepsuits and muslins. That way they should have all of the necessities covered and anything else can be added on with next day delivery or by popping into store.’

ANYDAY Baby & Child offers value with surprisingly fun and playful styles and colours. And there’s everything you need – from wake-up time through to feeding, outfits for play and meeting granny to bath time and… sleep (it does come, we promise!).

When it comes to clothing, our ANYDAY Baby & Child has a range of very cute prints, with sizes from newborn to 3-4 years. With sleepsuits and vests as well as everyday dresses and joggers made from GOTS organic cotton, we aren't compromising on sustainability either. 

‘Babies tend to go through first sizes so quickly. We advise buying 10 sleepsuits and 10 bodysuits at the very beginning,’ says Rachel. You’ll find multi-packs of everything – from vests to muslins – at ANYDAY prices. 


The prints and patterns in our ANYDAY nursery are bolder and brighter in colour. They tie in so well with multiple home items across the ANYDAY brand to create a colourful and bright nursery

Rachael Masson,-Partner & Product Specialist, Nursery
At home interview: Mini Moderns

‘I would advise that customers split nursery purchases in half,’ says Rachel. ‘Start with the first six months and come back later to buy for six-months plus. It saves you a little bit of money and gives you more time on the fun things, like creating the nursery. You can be more creative and have a lot of fun designing it once you‘ve got the first few months under your belt.’

From six months onwards, ANYDAY is here to help with the practical too. Discover our great-value-yet-stylish highchair (launching soon), an extending stairgate for those little explorers and a step-up stool for ‘must reachers’.

For bedtime, there’s plain and patterned cot sheets and duvet sets that are perfect for adding character and colour. ‘The nursery is the most fun room to style and design,’ says Rachel.

Looking for more advice for kitting out baby? Check out our All Things Baby page, which has details on bookable appointments with Partners like Rachel.

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