Best new-season clothes for babies and kids
The cutest, new-in pieces for kids – from newborn to teen and all the stages in between
It can feel impossible to keep kids in clothes longer than a few months. The growth, the changeable weather, the obsession with different colours (theirs, not mine) – it’s a minefield. The solution? Make things easier by investing in fun-yet-practical designs that are built to last.
Everyday wear for babies
Kit your little one out with heaps of the basics - onesies, vests and socks - and add playful, patterned elements such as dungarees, shirts or hats (a must-have for outdoor adventures).
From toddlers to tweens
Loose-fitting, comfortable outfits are essential so they can do their thing, without restriction and whatever the weather.
Occasionwear they’ll actually want to wear
There’s always room for a dress-up moment. If they tend to kick off when you mention the same fancy dress or shirt you always bring out for weddings/parties, work with them to pick something they’ll be excited to wear.
Outdoor essentials
It’s the UK, so prepare for rain at any time. Get the standard wet weather gear - wellies, all-in-ones and both warm and waterproof jackets.
Super cool shoes
Converse has officially landed for children, so now you can kit them out with footwear that'll last and look stylish at the same time.
