Playful clothing for curious kids with big imaginations
Iconic British brand Lazy Oaf has just launched its first-ever kidswear collection, Oafy, exclusively at John Lewis. Packed with colourful, statement styles, this is playwear with serious personality for ages 0–12.
For 25 years, Lazy Oaf has led the way in making clothes for adults who do things their own way. In the same spirit, the debut Oafy range encourages kids to follow their curiosity and to let their imaginations lead the way. Designed to be durable and playful, without the constraints of neatness, the range is full of easy shapes, functional styles, bold colours and plenty of fun. Think: spots, stripes, flowers and, of course, the Oafy cartoon dog.
