Reiss launches new children’s collection
…and it’s as desirable as you’d expect
Synonymous with tailoring, occasionwear and elevated everyday pieces, Reiss has become a byword for accessible British luxury. And now it has added an equally elegant children’s collection to its offering. Created for boys and girls aged four to nine, William Burton-Smith, Partner & Childrenswear Buyer, notes how ‘the Reiss handwriting is very distinctive’ – no dinosaur or unicorn motifs here. Instead, wool coats, plain sweat tops and relaxed jeans make for comfortable and timeless pieces that will happily be handed down. ‘The quality is on a par with the adult ranges,’ adds William, which is evident in the cashmere-blend cable knits, velvet blazers and suede jackets. Sunday best just got even better.
