The 2019 Christmas advert from John Lewis & Partners and Waitrose & Partners

John Lewis & Partners logo
Waitrose & Partners logo
Excitable Edgar

Edgar, an adorable young dragon, is so excited about Christmas that he cannot control the flames from his mouth. He even burns the village Christmas tree, dampening everyone's Christmas spirit. But when his best friend Ava gives him a thoughtful gift just right for an excitable dragon, he realises how much she cares for him.


The Song


Listen to our advert soundtrack by Dan Smith from Bastille

Listen to the advert music on apple music
Listen to the advert music via Spotify
Discover the magic behind our festive film


Discover the magic behind our festive film


Meet Edgar on Snapchat

Scan the code below using your Snapchat app

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Excitable Edgar

Take a photo with Edgar

There will be an opportunity to take a selfie with Edgar in the following shops:

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Excitable Edgar
Mother and child eating at the table

We’re working with FareShare

FareShare is the UK’s largest food-redistribution charity. They take food from the food industry and redistribute it to charities who offer essential services to people in the community.
We’re working with FareShare to bring communities together this Christmas, by hosting festive feasts for people in need.

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