Christmas 2026 behind-the-scenes TV advert title card in lime green text

Vintage toy dog on a turntable vinyl record, with colourful party lights and retro lamp in background
Vintage toy dog on a turntable vinyl record, with colourful party lights and retro lamp in background
Lucy Scott Senior Editorial Manager

The inside story of our Christmas advert, starring Dame Kristin Scott Thomas and Pickles, with a soundtrack by Sam Fender.

Our 2026 Christmas advert is officially live and to celebrate Pickles takes us behind the scenes on set, giving us exclusive backstage access to this year’s stars of the show, as well as sharing his own gifting wisdom learned along the way.

Christmas advert banner with headline “Our Christmas ad is here” and call to watch the full ad now
Deep blue starry background with gold eight-point stars, festive night sky wallpaper for Christmas design
Deep blue night sky background with scattered golden stars, festive Christmas wallpaper pattern for winter design

The advert follows the story of Gloria, played by BAFTA-winning actress Dame Kristin Scott Thomas. She adores her grandchildren and desperately wants to feel closer to them. However, like many grandparents, she hasn’t a clue what the kids are into these days and decides cash is a safe bet. Enter Pickles, voiced by Paul Whitehouse, who springs to life to give Gloria a few home truths. After an adventure via John Lewis in a tuktuk, Gloria creates a Gran Cave that brings them all closer on Christmas morning, reminding her just how much giving can give back.

“I simply couldn’t resist the opportunity to lead a John Lewis Christmas advert - it's such a cherished part of the festive season. Plus, Gloria’s journey captured my heart straight away. She represents so many parents and grandparents who want nothing more than to create lasting memories with the younger generation. Working alongside Pickles to create the ‘Gran Cave’ was an absolute joy, and I hope the ad brings a big smile to families across the UK this Christmas.”

– Dame Kristin Scott Thomas

Smiling older woman in winter coat and scarf on festive pink staircase with gold stars and Christmas decorations

We sat down with Dame Kristin Scott Thomas to find out more

The John Lewis Christmas advert is a beloved British tradition. What was your reaction when you were first approached to star in it, and how does it feel to join such a cultural phenomenon?

I was amazed! Surprised, amazed and utterly flattered and thrilled.

How did you find the experience of shooting the advert?

It was such fun to film - so much more than I actually thought. It was completely brilliant. I loved working with our director Lucy (Forbes), she was great fun. The whole thing was fantastic and I loved every minute of it. We shot it in the middle of the summer and there I was pretending it was Christmas, but that's what I like doing. Pretending things are real when they aren’t.

Your career is so varied, from spy stories to live theatre – how did it feel to put on a different hat to play this role?

I just turn up willing to do whatever they want me to do and with enthusiasm. I’d spoken to Lucy about the story and read the script and agreed to that. So there wasn’t much acting required to be honest because it was all so fun and likeable. I really enjoyed it much more than I thought I would. We shot in this amazing studio space with a reconstructed London, which I thought was absolutely thrilling. I loved it. Although the tuktuk is so not my thing. I mean there was no acting required for that - I can’t stand those things - it grates against every nerve in my body. However, for the greater good I jumped in and let myself go!

Have you had a favourite role during your career?

Not really because there are ones I fell in love with and really enjoyed doing and others that I loved less which have been more successful. The thing to remember when you’re playing a role is that at the end of the day, a film it doesn’t belong to you, it belongs to the director. So you give the director raw material to make what he or she wants - more and more women these days thank goodness - and you give them the wherewithal to tell their story. Now that I have gone to the other side of the camera and have shot my own film with incredibly brilliant actors, I see how thrilling it is to be able to direct actors who really know what they're doing and have amazing experience and an incredible amount of generosity. That is also a secret to the whole thing is you just have to be generous, open and willing to be brave and try out things you hadn’t thought of. And then accept sometimes it’s more difficult, sometimes they don’t want what you suggest, they want something else, and sometimes that’s quite difficult to give up, you have to give up your own kind of pride, and just do what they want. And sometimes that brings amazing surprises and you think ‘oh my god yes, I was so wrong on that one - or I was right.’

So in a film if the performance belongs to the director, would you say a theatre performance belongs to the actor? Or to the audience?

Yes it really does belong to you. I'm currently doing it every night on stage in The Cherry Orchard. So that’s a little surreal, to be in the John Lewis Christmas advert and performing on the West End at the same time. In the theatre you create these characters and you build them for a long time in rehearsals, and then as the play develops it becomes richer and richer. Working with the other actors is like a piece of clockwork - you really have to make sure that you’re all working together and helping each other. To make sure that what you are doing isn’t interrupting their flow - it’s very much a collaborative effort. Especially with this particular production because there are 12 of us on stage and the absolutely miraculous thing is that it’s exactly the same length every evening. We never go one minute shorter, or one minute longer, it’s exactly the same amount of minutes. It’s incredible, it’s never happened to me before. Every time! Right on the dot - it’s very satisfying!

Interacting with other actors is one thing, but how did you find acting alongside your wooden co-star Pickles?

Oh I loved it! I really liked and enjoyed that element. This is a plea - I’d love to be able to do more animation - I love voices and conversations with inanimate objects. It really makes your imagination work and is just a lot of fun. It’s proper playing, like you’re a kid.

Smiling woman in green dress seated in studio interview set with lights, chairs and dark backdrop, portrait photo

Quickfire Christmas

Real or artificial Christmas tree?

I love a real Christmas tree. Living in an apartment it’s much easier to have a pretend tree and these days you can get ones that look realistic. You can also buy really fun pretend trees which I really enjoy. But there’s something really brilliant about a proper, big Christmas tree. Even when you’re sweeping up the needles with things sticking in your eyes - to be honest getting rid of it is the worst bit.

Eggnog or hot chocolate?

Hot chocolate hands down. A really thick one that I enjoy making myself. You grate the chocolate, melt it down, add milk and then you have to really stir for a long time. Be careful not to let it boil - those are my tips!

Christmas jumper or Christmas socks?

I’d have to go with socks because I don’t really approve of either.

Pigs in blankets or stuffing?

My mother used to make the most amazing apricot stuffing which I really loved. So I like stuffing…although I do also like pigs in blanket. Basically I like everything. All things Christmassy - including brussels sprouts - delicious.

Chocolate money or chocolate orange?

Money! There’s nothing more exciting than reaching down to the toe of your stocking and finding a coin. That takes me straight back to being 7 years old.

Christmas Eve out or Boxing Day on the sofa?

I think you should do both! Christmas Eve for me is always a scramble or a fight over who has the scissors and tape. ‘Do you have spare wrapping paper? NO - get your own!’ But recently I’ve had some lovely Christmas Eves with friends which has been really fun. And on Boxing Day I think you definitely need to walk it off.

Turkey or Nut roast?

I’m afraid I am a turkey person. And it’s always a bit of a mystery isn’t it? How long it’s going to take to cook. This enormous thing that looks strange and you have to shove it in the oven thinking, ‘Really? Is that really going to take five hours?’

Family celebrating in a decorated room for Christmas with a dog in the background

The ad, directed by BAFTA-winning British television director Lucy Forbes, was filmed over five days during the height of summer. Along with the usual stylists and makeup artists we had set puppeteers to operate ‘Pickles’, an original 1960s version of the Fisher-Price ‘Snoopy.’

“As always, music is always central to a John Lewis ad and this year the inimitable Sam Fender’s cover of The Rolling Stones’ classic, You Can’t Always Get What You Want, provides the perfect soundtrack. “It was a privilege to rework such an iconic song by such a legendary band. In the spirit of Christmas, we re-recorded the children’s choir with the kids from my old school, John Spence Community High School, and we arranged a brass section with the Easington Colliery Band.”

–  Sam Fender, musician

Project Z alt text

Shop all gifts

Project Z alt text

Make hosting easy this Christmas