This week: Henry Tobias Jones, Editor-in-Chief
No one spends more time browsing on the John Lewis app than our team of fashion and lifestyle journalists. So what will they be checking out come payday?
So… the John Lewis new season has dropped. The editorial team and I had the chance to take a sneaky pre-look through the AW23 collection rails, and we’ve found the pieces you should definitely look out for in our digest of the season’s best bits. But before you do, these are some of the items that are top of my personal shopping list. (Be warned: if you don’t have kids or a taste for normcore menswear, this probably isn’t for you…)
Menswear
Pre-autumn is dadcore season. That elite time of the year when you can wear a pullover/hoodie and shorts without being a hot mess. Wear with Birkenstocks rather than flip-flops to ensure you don’t look like you’re just popping to Londis. Add an all-year-round cap – essential if you’re balding like me. Sunglasses optional, regardless of the sun situ. Optional extra dad points for working this tee into your wardrobe.
Kids
My wife is cottagecore, therefore my daughter is cottagecore as well. Frilly collars and cuffs on everything, enough gingham to give you a case of pattern-induced vertigo, and puffy sleeves, obviously. John Lewis AW23 kidswear collection has just landed and, good news, it’s modern and surprisingly affordable. Highlights include the romper PJ set and this little Duck Applique sweatshirt.
Toys
Controversial opinion: screen time isn’t a big deal. It’s probably just one of those things Californians whipped up a frenzy about, like gluten. But for those who don’t like the very real threat of your kid picking up an Australian accent from Bluey, this Toniebox is the answer. It’s a little portable audio player that’s easy for kids to use. When you pop the little figurines you buy – characters from Disney films or iconic books like Peter Rabbit – on top of the box, it will start playing stories or songs. All the culture, none of the pixels.
