As the second of our Style With Purpose capsule collections arrives in store – with 15% of sales going to Refuge – we ask our lineup of women what style means to them, and what they love about the community they live in
October is here, which means thoughts turn to big coats, cosy knitwear and the arrival of autumn proper, both mentally and sartorially. The second of our Style With Purpose collections reflects this change in season and mood.
‘I was really thinking about this time of year, and the fact that we are still navigating the challenges of Covid, and “cosy”, “comfortable” and “casual” were the words I kept coming back to,’ says author and editor Erica Davies who curated and styled the collection.
‘There’s a focus on practical and stylish overcoats for going out and about in, a versatile mix of textures and layering pieces, and lots of casual styles such as tracksuits or lounge pants worn with cashmere sweatshirts and hoodies. Hopefully it’s a really useful, practical edit of clothes that people will be able to wear and be comfortable in.’
As with the September edit, 15% of every sale will be donated to domestic abuse charity Refuge, to support the record rise in demand for its services this year. And to give us some styling inspiration, our lineup of incredible women is back. They are mothers, daughters, students, business owners and creatives – all living their lives as active citizens in their communities, which we were keen to ask them about. We also put it to them: what does style with purpose mean to you?
Learn more about Refuge.