The Fashion Forecast
The Fashion Forecast October 2024
Olivia Adams,-Senior Editor

Cosy cashmere, an unmissable collaboration with A.W.AK.E MODE and our London flagship enters a new era…

Cashmere is always a good idea

It’s nearly time to reach for cosy cashmere styles. Chunky knits, joggers, socks and more have just arrived – including our in-house collection that uses SFA-certified cashmere for better welfare practices. Find your next soft style and read our latest piece on how to care for your cashmere.

AWAKE MODE

Presenting John Lewis x A.W.A.K.E MODE’s unmissable new collection

Set your alarm: we’ve joined forces with contemporary label-of-the-moment A.W.A.K.E. MODE to create an exclusive collection of 46 one-of-a-kind pieces, dropping 17/10/24. “You will not want to miss this,” says Rachel Morgans, Director of Fashion. “Every style brings a bold mood to everyday line-ups, while still remaining timeless and destined for future heirloom status. I’ve got my eye on the black stud shoes and tailored jacket.”

You can find the collaboration online and in select stores, including our new and improved London flagship on Oxford Street. Find out more about Oxford Street’s new brands, piercing studio, pre-loved designer bags and more here.

Need an extra layer?

Suede is a classic way to transition seamlessly into autumn, and the season’s best pieces start with subtle or statement suede jackets and our sellout trench coat. Meanwhile, Tomorrow’s Archive – an exclusive collection for John Lewis by Barbour – offers the same classic, heritage styling but with an iconic twist. These elevated effortless pieces are the extra layer you’ll need, and will stay in your wardrobe for years to come.

Meet autumn’s standout accessories

From bags to boots and eye-catching jewellery designs, the new season calls for accessories from Longchamp, Coach, Monica Vinader, By Far and more.

The one piece to invest in this month: The Kooples

New to John Lewis, get acquainted with the bold details and rich textures of the coveted French brand.

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