The new season is here! And with it, new brands. “Nobody does effortless style quite like the Scandinavians, so I’m thrilled to welcome Numph and The Jogg Concept to John Lewis,” says Rachel Morgans, Director of Fashion. “We’re the only mainstream retailer to stock Numph, and The Jogg Concept is a must-know athleisure brand. When it comes to menswear, this month we’re dropping Foret, The Kooples, Wood Wood, J. Lindeberg and Theory – it’s time to step into the new season in style."

 This season’s emphasis is on modern femininity – which, put simply, means floaty florals and sheer lace toughened up with leather and boots. Need inspo? Look to our Modern Feminine edit, and style our Rose Batwing Dress with the And/Or Raven Leather Biker Jacket and Sai leather long riding boots.

In other trend news, preppy dressing is here to stay. Classic, elegant and cool, master the trend with our New Preppy edit of skirts, knit sweaters, blazers, loafers and more. We can't wait to see these trends brought to life at London Fashion Week this month.

Part of the Italian fashion house Max Mara, Marella’s perfectly preppy grey Baba Collared Knit Top is ready for new-season dressing.