You may have heard of the John Lewis sale, and there’s good reason. Our online and in-store annual deals are across our quality brands and products, and all under one roof. Plus you can feel confident you’ve got the very best price.

This year, come to the John Lewis Black Friday offers armed with information and ready to tick off everything on your wish list – Christmas presents, a new dishwasher, a coat for the season…

Read on to find out everything you need to know about Black Friday 2025.

Yes! John Lewis kicks off Black Friday early – a selection of tech and beauty offers are already live. Expect huge discounts and savings across all departments, from technology to kitchen appliances, as well as all the good stuff in between. In the past, we’ve offered discounts of up to 70% off, so keep checking the John Lewis site to see what we’ve got on offer for 2025.

This year, Black Friday is on Friday 28 November, and it marks the start of the shopping frenzy for the other Big Day (Christmas).

You can expect big savings to start firing up across our website and in-store from 30 October, and they’ll carry on all the way through to Cyber Monday (1 December).

Different departments will go into the sale at different times throughout the month, so keep checking back to see if something you’re looking for has been discounted yet. 

We’re known for our huge savings throughout November – and especially during Black Friday. So expect savings across most departments again this year, from big buys like white-goods appliances to smaller (but equally important) pieces such as accessories, clothes and homeware.

Who doesn’t want to make real and meaningful savings just before the most magical (read: expensive) time of the year? We also offer free delivery on orders over £50, free Click & Collect on orders over £30, plus extended returns, warranties and Ways2Pay (see Payment Plans for more details).

It means we match the prices of 25 leading retailers. If you find a better price with them within 7 days, we’ll refund you the difference (read more about our Price Promise).