Introducing the new ANYDAY brand from John Lewis, offering quality you’d expect at prices you wouldn’t
Say hello to the new John Lewis & Partners’ brand ANYDAY and get ready to give your home a makeover. Whether you rent or own, have a compact solo pad or a multi-functional family hub, ANYDAY can transform your humble abode, thanks to its great edit of stylish, good-quality products at (surprisingly) affordable prices.
‘ANYDAY brings together a holistic view on how we really live in our homes,’ says Philippa Prinsloo, Partner & Head of Product Design Home. ‘It effortlessly combines real-life solutions and great style, while remaining true to our John Lewis value of offering quality for our customers at whatever lifestage.’
Within the ANYDAY brand, you’ll discover stylish homewares, practical nursery essentials, childrenswear made for active minis and counter-top worthy kitchen appliances. ‘The launch of ANYDAY is what we have been waiting for – it’s exactly what we needed,’ says Bethan Harwood (@johnlewis_bethan), Partner & Home Design Stylist. ‘It offers quality at a more affordable price point.’
‘I love how lots of ANYDAY has been designed with flexibility in mind,’ says Wil Law (@johnlewis_wil), Partner & Home Design Stylist. ‘This past year has proved how hard our homes have to work, so pieces that are not only stylish, but can help transition a space from one part of the day to the next are so important.’
Head to ANYDAY Living for great-value (and great-quality) upholstery, perfect for marking your style intentions on a new home or space. Team this with flexible furniture, such as bookcases that can be used to create zones in an open-plan room or benches that can double as extra seating when entertaining.
On the softer side, hero buys include great-value cushions, rugs and throws – easy style updates that won’t break the bank. Mix and match patterns with plains for a fun, vibrant look – shop individually, building up a collection over time.
“First-time buyers will love our new ANYDAY brand. It offers quality at a more affordable price point”
The ANYDAY Dine selection has bold tableware, simple glassware and stylish kitchen essentials, ideal for a mini makeover. Upgrade your everyday crockery, with a 12-piece dinnerware set costing just £40 that scores high in the style stakes, with on-trend rimless edges and a timeless blue shade. There are plenty of home-boosting basics too, great for replacing that mismatched set of wine glasses in readiness for the return of home entertaining.
There are also tables designed for every need – from compact styles, perfect for peaceful breakfast moments, to extenders big enough to seat the entire family. Then just add a selection of mix-and-match chairs to add a contemporary edge.
ANYDAY Cook is home to the kitchen basics with a selection of striking storage canisters and jars that will add a dash of colour to shelving. You’ll also find plenty of small touches that will raise a smile, with mugs in mustard, lapis blue and coral.
ANYDAY also extends into baking, with colourful mixing bowls and utensils – perfect for this year’s ‘Bake-off’ moments.
“Open shelving not only gives more storage space, but it’s the perfect excuse for colour thanks to our ANYDAY brand”
For an easy bedroom update, swap white bed linen for colour – and with our ANYDAY Sleep edit, you’ll find plains in warm mustard and plaster pink as well as bold patterns and all the great quality you’d expect from John Lewis. If you want to go a step further you’ll find everything from headboards that will pep up a boring divan to statement beds, from throws that give instant hotel chic to handy bedside tables that fit into the smallest of spaces. Your new-look bedroom could be much nearer, more stylish and less expensive than you think.
Into the bathroom, and you’ll discover plain towel bales ideal for mixing with a few patterned designs, giving even the smallest room in the house personality.
What’s really exciting about our new ANYDAY brand is that we’ve worked with our Nursery and Childrenswear team to bring the same great quality and affordability to the little ones in your life too. In ANYDAY Nursery & Babywear, you’ll discover plenty of great-value but stylish essentials for babies. We appreciate that some pieces will be intensely used for a limited period of time, but parents still want good quality so the range is durable enough for every activity, accident and adventure that kids might throw at them.