From taking your first breath to taking your first pension payment, these are the 100 things you need for all life’s moments
Elevate every moment of your life whatever chapter you’re in with these beautifully designed pieces from our expert designers and makers
When you’re knee-deep in nappies, knee-high on the career ladder or on your actual knees trying to make your first home habitable, it can feel like that lifestage will last forever.
But we conducted research with thousands of John Lewis customers and millions of pieces of data about our shopping habits that suggested that we do indeed move from one ‘moment’ to another. It identified 75 which shape the rhythm and focus of modern life.
Some moments can last years, like going to university, or recovering from divorce, while others, like a milestone birthday pass in a matter of hours.
John Lewis has always been focussed on helping customers meet life’s challenges from the modest to momentous, bringing a celebratory mindset to life’s moments.
In particular, our own label range is designed with feature benefits baked in, consciously crafting beautiful products that are built to last and created for modern life.
So from your very first outfit as a newborn, to kitting out your student digs, to investing in your first family sofa, here are our top 100 own label products we think will joyfully elevate every moment of your every day.
Discover the John Lewis own-label collection
How to navigate the top 100 to find products that are perfectly designed to suit the moment you're in
We've ordered our top 100 across a human lifespan from birth to retirement, but we know that each of our lives follows its own unique path. Browse all 100 to see the breadth of the own-label collection or skip through the sections using the buttons below to focus on the moments you're living and loving right now.
A classic way to get baby playing, learning and moving, this wooden baby walker will help them with their first steps. When they aren’t toddling about, the colourful buttons, bricks and cogs will help cognitive development. By choosing this product you are supporting responsible management of the world's forests. The Forest Stewardship Council® (FSC®) is a global, not-for-profit organisation that helps take care of forests and the people and wildlife that call them home. To learn more, visit fsc.org.
Embroidered with a cute lion's face on the front, our cosy jumper has a two-button opening on the shoulder for easy on-off. With long sleeves for coverage, it is a great piece for keeping them toasty. By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission to help cotton communities survive and thrive while protecting and restoring the environment. This product is sourced via a system of mass balance and therefore may not contain Better Cotton.
John Lewis Carrot Sweatshirt £10-£12
Kids' Plain Teddy Coat £36-£40
John Lewis Collage Connect Rug £220-£620
John Lewis Mid Chunky Chelsea £38-£42
We've used walnut wood and MDF in this table. Walnut is known for its attractive grain and durability, and by mixing in MDF sections we can provide walnut's weight and appealing presence at a competitive price. Coin's name makes the most sense when viewed from above – its round top is bordered with a tactile pattern like the textured edge of a coin. Have a look at the matching coffee table too, a bit closer to the ground and a smidge wider.
John Lewis Blazer, Bright Pink £120 Coming soon
John Lewis Short Boucle Jacket £79 Coming soon