John Lewis: Our Future Classics
These products will still be on our wish list in 100 years’ time
At John Lewis, with over a century of heritage behind us, we’ve developed a deep appreciation for what makes a product truly timeless. Our experience has taught us that quality craftsmanship, enduring design and a meaningful connection to everyday life are the hallmarks of future classics.
Throughout our history, we’ve seen our fair share of classics that have stood the test of time and we’ve been proud to champion them from the start: we were one of the first retailers to sell women’s stockings in 1937, we launched the toaster and kettle in 1925 and the TV set in 1950.
Products like these earn their place in homes and hearts because they combine function with form in a way that never feels dated. So, to celebrate 100 years of knowing you, we’ve curated a selection of current products we think will resonate with you for generations to come.
These future icons are shaped by tradition, but ready for tomorrow’s world.
Home
Ercol for John Lewis Bellingdon Occasional Lamp Table, Ash, £279
Made from solid ash in ercol's Buckinghamshire factory by their skilled craftspeople, this handy occasional table has design details we love, from wedged tenon joints that secure the legs to carved detail on the table surface.
John Lewis Fusion Souk Kelim Rug, £150
With a pattern mirroring something straight out of a Moroccan souk, the beauty of this hand-loomed wool rug will only develop and evolve over time. Lay on wooden floors to contrast textures and materials.
John Lewis Harmony Lamp, £75
Harmony, with its clean lines and sculptural simplicity, brings a sense of calm and clarity to any space. As a lighting design, it captures the essence of Scandinavian principles, where form and function are beautifully balanced.
John Lewis Mira table, from £350
Mira, our long-standing cabinet range, was originally designed by the late Ebbe Gehl. It has been a staple in our collection for many years, and more recently we’ve had the privilege of evolving it alongside his daughter, ensuring it continues to feel relevant while honouring its heritage.
Kids
Silver Cross Reef 2 Pushchair, £695
Silver Cross’ designs are recognised by their understated style that lives up to everyday life. While the models vary, the pram behemoth creates classic shapes that are, essentially, timeless.
Polo Ralph Lauren Kids’ T-Shirt, £45
This classic tee gets the Ralph Lauren Polo treatment. Designed with a classic crew neck and long sleeves, the iconic Pony is subtly embroidered as a nod to the brand’s heritage.
Jellycat Bashful Puppy Soft Toy, £25
Since launching in 1999, Jellycat now sells luxury soft toys around the world. With hundreds of new and innovative designs each year, from the hip and humorous to the soft and sumptuous, we can’t wait to see what the latest collectible will be in 2125. A cuddly time machine perhaps?
LEGO Technic 42212 Ferrari FXX K Race Car Toy, £54.99
Since 1932, LEGO has been a family-run and family-owned business. A pioneer in the world of kids' toys, it has evolved its designs from wooden toys to the iconic LEGO block, and been voted Toy of the Century, twice. Its all-singing, all-dancing Ferrari sets feature working pistons, opening butterfly doors and an opening bonnet.
Beauty
Yves Saint Laurent Rouge Pur Couture Lipstick, £38
Will we all still be in search of a sultry, kissable red lip in years to come? Absolutely, because red lipstick is perennially chic. YSL’s take has a soft velvety texture and caring formula that’s infused with prickly pear flower extracts.
Le Labo Santal 33 Eau de Parfum, from £75.00
Undoubtedly one of the most iconic niche fragrances of our time, and one that will remain a leader in the perfumery realm for years to come. Why? Its aromatic, woody scent smells good on everyone, it lasts all day and it’s handcrafted using the finest ingredients.
Aesop Purifying Facial Cream Cleanser, £27
Cleansing will always be a crucial once- or twice-daily occurrence, and there are few formulas better than Aesop’s creamy cleanser. The Australian brand has a commitment to safe, gentle and high-quality botanical products that are designed to never let you down.
Fenty Beauty Soft'lit Naturally Luminous Longwear Foundation, £34
Rihanna’s brand pioneers and champions beauty for every age, skin tone and texture, and so its power and relevance will have the same impact in the future as it does today. The foundation has an unparalleled shade inclusivity, as well as hydrating and waterproof skincare formula.
Fashion
Weekend MaxMara Manu Wrap Pure Wool Coat, £715
The trusty trench will stand the test of time, because the classic style will forever be reimagined in new silhouettes and shades. Italian brand Weekend MaxMara has created an elegantly minimal style which you’ll wear time and time again.
Levi's 501 Straight Cut Jeans, Hollow Days, £95
Levi’s 501 blue jean is nothing short of a cultural icon. The brand says, “Jeans are the purest wearable form of authentic self-expression – bearing the markings of life, the shapes of our bodies, the memories of our adventures.” Bring on the next 100 years.
Mulberry Bayswater Small Classic Grain Leather Tote Bag, £845
A Mulberry bag is a future collector’s item. Loved by the likes of Kate Middleton and Alexa Chung, we wonder which famous faces will be carrying them in years to come. These accessories represent fine British craftsmanship and are a truly timeless choice.
Swarovski Dextera Necklace, from £39
Light-catching Swarovski crystals are extra special and always showcase the signature craftsmanship of the brand. Even better, you can rent the luxury jewellery at John Lewis – because the need to make flexible, accessible and sustainable choices is crystal clear.
Tech
Shark CryoGlow FW312UK Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask, £299.99
This mask from tech giants Shark will light up your skincare routine from day one. Created with the most up to date red and Infrared LED technology, it can reduce fine lines and firm skin in 8 weeks – think how rejuvenated you’ll look after using it daily for the next 100 years.
Samsung The Frame Pro Neo QLED Mini LED Art Mode Smart AI TV, £2599
Samsung has been at the forefront of TV tech for decades, launching innovative models with the newest technology embedded. The Frame Pro cleverly disguises your TV as a stunning work of art with a picture frame-like bezel, designed to keep your space beautifully clutter-free.
Coco de Mer Pleasure No.3 The G-Spot Vibrator, £145
Since it was founded, Coco de Mer has been chipping away at taboos around sensuality. Its goal is to shine a light on the power, potential and importance of female pleasure, through provocative lingerie and a range of innovative luxury toys, lubricants and oils. It’s definitely an industry that isn’t going anywhere any time soon.
Oura 4 Health & Fitness Tracker Smart Ring, £499
The latest evolution of the revolutionary smart ring, Oura Ring 4’s updated all-titanium design is powered by Smart Sensing; a new platform that measures your biometrics and adapts to you, it provides insights into sleep, readiness, activity, heart health, stress and women’s health. Just imagine what it’ll be able to measure by 2125.
