Editorial Team
Step behind the sparkle of this year’s Christmas advert and enjoy a rare glimpse at the magic in the making.
These behind-the-scenes photographs reveal the teamwork, creativity and festive spirit that brought our advert to life. Shot over four days at The Electric Brixton and Camberwell, during a heat wave, we had 130 extras, we kept ourselves fueled on Waitrose snacks the entire time and we listened to Alison Limerick’s Where Love Lives (the advert theme song) over 100 times.
Fun fact, actor Jack, who appears as the son in the advert, didn’t tell his mum he was starring in it - he wants her to see him on TV for the first time as a surprise.
From twinkling sets to candid moments of laughter, take a look at how our Christmas wonder is crafted long before it reaches your screens.
