London born and bred, Daisy is all about creating effortless, everyday jewellery that you’ll love for years to come. The kind of modern heirlooms that are made to last, sustainably crafted in 100% recycled sterling silver and 18ct gold plate.

Dreamt up in London’s Portobello Road, after launching in 2009 with the namesake Daisy collection inspired by wildflowers, the brand has grown to cult status, fusing a bohemian state of mind with wearable, contemporary jewellery design.

Channeling the essence of the carefree London girl, wherever you are in the world, the brand keeps adventure, a love for life and a need to explore at the heart of their business.

Made for women by women, Daisy is a brand that creates beautiful pieces that are meant to be an extension of your own personal style, wherever you are in the world. Their thoughtfully designed pieces become part of your story, and whether you’re buying Daisy for yourself or a loved one, Daisy’s pieces will become an expression of who you are, where you’ve been, and where you are going.

As part of their sustainability journey Daisy has teamed up with 4ocean to help clean up our act and our oceans. For every item purchased, Daisy x 4ocean will remove 90g of plastic—equivalent to 10 small plastic bottles—from our planet’s oceans. For each item you buy, Daisy will send a donation contributing to 4ocean’s clean-up efforts. We don’t want to simply not have a negative effect. We want to have a positive effect on our planet.