Capture those unique moments in super-cool square style with the INSTAX SQUARE SQ40 from Fuji, an eternally chic instant that looks just as good as it shoots. It’s got the sophisticated classic square silhouette with a black, textured finish that matches any style. And it’s brilliantly easy to control, helping you capture beautifully exposed square prints every time. Just twist to turn on, twist to enter Selfie mode, and twist to turn off. And with Auto Exposure, expressing your creativity couldn’t be easier, whether you’re behind the camera or framing yourself in the selfie mirror for your own fabulous close-up.

Auto exposure
Clever sensors in the SQ40 automatically calculate the brightness of the environment and adjusts shutter speed accordingly. So you can capture bright photos even in dark spaces …no special settings are needed.

Selfie mode
Simply twist the lens ring and use the mirror to easily take a super, sharp, stunning selfie! Perfectly positioned by the retractable lens, the mirror makes framing your self-portrait easy.

Square film
Retro-style square photos are all the rage, and this camera uses specially designed 'Instax Square Film' format (86 x 72mm prints with 62 x 62mm image size). It's a format loved by fans of instant photography the world over, a picture ratio that adds sophistication to your images, and echoes the popularity of photo-sharing social media site Instagram.

Classy, comfortable design
Designed with the boldest in mind, the SQUARE SQ40’s square silhouette and classic black finish goes with any look, and is designed to fit perfectly in the hand.

This device uses Instax SQUARE Film. It is not included, and is available separately, here.