Product code: 46481602
- marie claire International Fragrance Awards 2021
Introducing MY WAY; the new feminine fragrance by Giorgio Armani.
Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE: MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.
FINDING ON HER OWN PATH: A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. “You can take anything away from me, but you can't take away what I've lived” Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD: MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality. Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF).
CAPTURING LIVED EXPERIENCES IN A BOTTLE: MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path. Storytelling and precious, but also responsible. Exemplifying Giorgio Armani beauty's commitment to the environment, the MY WAY bottle reinvents fine fragrance for a more sustainable future. Created with an innovative and seamless refill system, with all its components recyclable, MY WAY's bottle makes it effortless to both reduce waste and recycle more.
CAPTURING A LIVED EXPERIENCE: Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona's adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
The introduction of MY WAY also reflects Giorgio Armani's long-standing commitment to sustainability, through actions such as its innovative, refillable and recyclable flacon, and opens a new era of sustainability with a new ambition: fight against climate change.
Fragrance Family: Floral.
- Top Notes: Bergamot From Calabria & Orange Blossom From Egypt
- Heart Notes: Tuberose & Jasmine From India
- Base Notes: Cedarwood From Virginia, Vanilla From Madagascar & White Musks
Key Notes: A bright floral bouquet of tuberose, jasmine and orange blossom enhanced by a vibrant cedarwood and a warm vanilla.
- Beauty Category
Displays the beauty category.
- Giorgio Armani
- Fragrance Release Date
- Perfume or Fragrance Type
- Eau de Parfum
- My Way
The family or sub-group which this fragrance could be classified under. The four primary fragrance families are Floral, Oriental, Woody and Fresh.
- White Floral
- Scent Intensity
The intensity or strength of the fragrance. Light – subtle and suitable for everyday wear Moderate - a noticeable but not overpowering signature scent Strong - ideal for those who want to make a bold, confident statement
- Scent Longevity
Approximately how long the scent remains detectable when worn. Light - up to 2 hours Medium - 2 to 4 hours Long-Lasting - 4 hours +
‘I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality but to reveal it.’ - Giorgio Armani Giorgio Armani Beauty has always adopted a policy of continuous innovation where its creative developments in make-up are concerned. This commitment to excellence sets high standards that not only make women look more beautiful, but, more importantly, help them to be themselves with confidence. Beauty products that deliver a measured result, and never look overdone – that is the secret of Armani make-up. It’s all about achieving a simple and real effect, which is always sophisticated.More from Giorgio Armani
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