For the Orchidée Impériale Longevity Light Cream, Guerlain has created the new Orchidée Impériale refill, first in terms of cosmetics eco-design: mainly recyclable¹, it consists of 90%² cellulose, a plant-based fibre, and incorporates a polymer film to guarantee the product’s preservation.
This patent-filed eco-design³ prowess reduces environmental impact by at least 30% from the first refill⁴.
The new Longevity Light Cream is Guerlain's age-defying skincare that revives cell longevity at its root for visibly mastered youthfulness. Enriched with a patented⁵ duo of hyaluronic acids, it provides a wave of hydration for skin seeking balance and a matte finish.
The culmination of twenty years’ research, Guerlain has captured the exceptional power of longevity of an orchid: Vanda coerulea. Capable of living for over one hundred years, it is known as the 'flower of ten thousand generations'.
Its vital force has been concentrated in the new patent filed⁶ ORCHID LONGEVITYᵀᴹ technology.
For the first time, Guerlain has demonstrated the ability of this age-defying concentrate to revive youth connections within skin cells, at the roots of 9 longevity pathways⁷. Cell vitality augments by 196%⁸, encouraging high skin regeneration.
Each day⁹, youthfulness is diffused into the epidermis¹⁰, revealing skin that is smoother, firmer and glowing with health.
¹Recycling packaging that cannot be separated can prove complicated. However, solutions exist, which may vary from one country to the next depending on the technologies available:
- 1. Specialist treatment centres
- 2. Energy recovery
- 3. Development of new recycling facilities. It is important to research the local options and push innovation towards more sustainable materials
²Calculated compared to the weight of the materials in the refill. ³Patent application filed FR 24 04336. ⁴Comparison between one full product plus one refill, and two full products using the Life Cycle Analysis (including materials, origin, manufacture, transport during the launch period). ⁵Patent pending FR 31 30156. ⁶Vanda coerulea combined with a patent-pending complex FR 25 05500. ⁷In vitro and ex vivo test on ingredients. Refers to cell longevity mechanisms, find out more below. ⁸In vitro test on ingredients. ⁹Clinical evaluation by a dermatologist, 23 women and 11 men, two applications per day, plus Consumer test, 104 women, two applications per day. ¹⁰Instrumental test, 22 women and nine men.