In 1870, Guerlain invented the 'Ne m'Oubliez Pas' lipstick. Since, Guerlain has continued to reinvent the lipstick with Rouge G de Guerlain, the customisable lipstick.

Designed by Lorenz Bäumer, the majestic case with its legendary curves is now available in a range of styles to meet every need.

Guerlain has sealed intense colour and luscious lip care into an exceptional formula. This formula is infused with lip care for intense, long-lasting colour, incredible radiance and beautiful lips. Customise your lipstick!

Choose your shade: Every woman is unique so Guerlain brings you the ultimate luxury of customisable lips. Discover Rouge G de Guerlain, the first jewel lipstick to customise to your style.

Create your lipstick:

• 1. First, choose your lipstick from a wide range of shades and finishes to match your look: from the most nude to the most extravagant, from satin to semi-matte or even metallic
• 2. Choose your case from an array of styles – from the most timeless to the most trendy – to create your complete lipstick and IT-accessory
• 3. Customise your lipstick. Discover the new IT-COLOR collection and collect countless versions of Rouge G de Guerlain!

For this exceptional lipstick, Guerlain has sealed luscious lip care and intense colour into a jewel formula for instant and lasting comfort. Your lips are infused with luminous, long-wear colour.

*Lipstick and case are sold as separate items. The new improved design is not compatible with Rouge G lipsticks purchased prior to April 2018.

Winner: Beauty Bible Bronze Award for Best Moisturising Lipstick 2019