John Lewis Christmas Advert 2023 Snapper Character Plush Soft Toy

Snapper plant plush soft toy with a furry textured top and characterful eyes, ears and teeth. Happily at home in its red plant pot base.

Snapper: The Perfect Christmas Tree
This year, our Christmas advert is the story of a perfect Christmas tree named Snapper. Snapper might not be perfect to you or me — but he's perfect in every way to a boy called Alfie, who grew him from a seed.
Truth be told, he's not the most traditional of trees. More Venus Fly Trap than Norwegian fir, but he tries his very best. And Alfie loves him all the more for it. Alfie's family, however, well... they needed some convincing. But, eventually, they realise he's perfect in his own way and they learn to let their traditions grow.