John LewisNew Parent Starter Kit Baby Box

Prepare for your new arrival with a curated box designed for mum and baby. We've included luxurious treats for mum from brands like Elemis, along with practical support items like Lansinoh nursing pads and access to My Expert Midwife's On-Demand antenatal course. For baby, the kit has all sorts from BIBS soothers and bottles to a cosy sleeping bag, all to help get you started with parenthood.

Kit contains:

Baby Einstein Teether-pillar™ Rattle Toy
When your baby’s teeth cause growing pains, a cold teether saves the day. The Teether-pillar comes pre-filled with water, so you can store it in the refrigerator and give your baby’s tender gums extra soothing relief. The cheerful caterpillar shape makes it easy for little hands to grab and hold, and the multiple shapes and surfaces will keep your curious baby busy while they soothe sore gums.

BabyBjörn Feeding Spoon, Blue
Made for babies just beginning to taste solid foods, but still being fed by a parent. The spoon comes with a practical long handle and has a soft blade.

BIBS Colour Round Baby Soothers, Size 1, Ivory
The original BIBS soother, bringing comfort and joy to babies for over 40 years. These soothers have a natural rubber latex nipple that's loved for its skin-like softness, excellent flexibility, and suction resilience. It resembles the natural shape, fit, and movement of a mother's nipple during breastfeeding for a natural latch, easing transitions between dummy use, bottle feeding and breastfeeding. The shield is curved to minimise contact with the skin, reducing moisture build-up and the risk of irritation around the mouth. Three ventilation holes ensure optimal airflow for added comfort and safety. Free from harmful chemicals like BPA, PFAS, and phthalates, ensuring safety and peace of mind.

Bugaboo Baby Milestone Cards
Capture each memory and milestone with your baby.

Clinique Moisture Surge 100H Auto-Replenishing Hydrator, 15ml
This lightweight oil-free formula provides deeply moisturising hydration.​ Advanced hydrator with Auto-Replenishing Technology helps skin create its own internal water source to continually rehydrate itself, then locks in moisture for a plump, healthy-looking glow.​

Frida Baby Windi the Gaspasser
A natural solution for colic and gas-related problems, the Windi works instantly and does not require ingestion of medication. Invented by a paediatric gastroenterologist, the Windi is long enough to reach past the muscle that traps the gas and stimulates the sphincter, but has a safety stopper so you can't go too far. The soft, pliable, hollow tube features a rounded tip that will do its magic without too much discomfort.

John Lewis Baby Sleeping Bag
Made from breathable cotton, this sleeping bag helps keep little ones warm all night long while being a safer alternative to traditional blankets. Designed with poppers on the top and a zip from the side to the centre bottom that allows for easy dressing. Colour and print may vary from the images shown.

John Lewis Muslin Blanket
A comfortable, light and breathable muslin blanket, ideal for wiping baby's face, protecting clothing while burping baby, as a comforter or as a breastfeeding cover-up. Size 100 x 100cm. Colour and print may vary.

Lansinoh Disposable Breast Pads, 24 pack
These pads feature an innovative BlueLock™ core, providing instant absorption and leak-proof protection so you stay dry, night or day. Ultra-thin with a contoured design capable of holding up to 20x their weight in milk, these mum-approved nursing pads retain their shape while providing protection and comfort. The super soft, stay-dry lining draws milk away from the skin into the pad’s core, absorbed by a special polymer to prevent leakage. This, along with the two non-slip adhesive tapes, keeps the pad in place while the contoured design creates a natural fit that won't leak or show under clothing.

Lola&Lykke Curved Bamboo Nursing Pads, Pack of 2
Designed for breastfeeding mums who want comfort and protection, each of Lola&Lykke's nursing pads features triple-layer protection: a silky-soft bamboo lining that’s gentle on sensitive skin, an absorbent core to keep you dry, and a waterproof outer layer to prevent leaks. The ergonomic, curved design hugs your natural shape for a secure and discreet fit. Naturally breathable, antibacterial, and anti-odour, these pads are perfect for daily wear and gentle enough for delicate postpartum skin. Machine washable and reusable.

Maxi-Cosi Baby on Board Sign
Indicating to other motorists that there is a child in the car, this sign encourages drivers to use caution. It's clearly visible from a distance and comes with a suction cup so it can be adhered to any car window.

Medela Ultra Breathable Disposable Nursing Pads, Pack of 30
Highly absorbent, these pads have a triple-layer polymer core that absorbs 50x its own weight to keep you dry day and night, while a waterproof back layer with flexible leak guards helps prevent milk from leaking onto clothing. Designed to facilitate optimal air circulation, the outer layer of the pad helps prevent unwanted moisture buildup so you can stay dry, comfortable and fresh around the clock. Each adhesive pad is just 1.6mm thick and contours to fit seamlessly to the shape of your breast and mould discreetly to your body, meaning no awkward bulges or discomfort under clothing. A honeycomb lining feels gentle on skin, plus they're hypoallergenic and dermatologically tested, ensuring peaceful comfort during those precious nursing moments. Individually wrapped for cleanliness.

Mini First Aid Plaster Pouch
A handy pouch containing 20 individually wrapped plasters with child-friendly designs. Compact in size, it's ideal for keeping in your handbag or buggy when you are out and about.

My Expert Midwife On-Demand Antenatal Course
A midwife and doctor-developed On-Demand Antenatal Course that gives you real, evidence-based guidance. From third trimester prep and birth planning to labour (early and advanced), pain relief, vaginal and caesarean births, newborn care and your own recovery... There are 137 topics, so you can be assured that everything you need to know is covered. Delivered by 5 midwives and doctors, the course combines 7+ hours of easy-to-watch video content, guides, checklists, animations and quizzes, and with 24/7 access, you can learn at your own pace, anytime, anywhere.

Oura Ring 4 Sizing Kit
A custom sizer that allows you, and those around you, to find the ideal Oura ring fit before purchasing.

Sol de Janeiro Bum Bum Body Firmeza Oil, 12ml
A visibly firming body oil that provides deep nourishment and reduces feelings of puffiness. Massage this luxurious, deliciously-scented body oil into skin to experience non-greasy moisture, visible firming, and a lingering pistachio and salted caramel scent.

Tommee Tippee Natural Start Baby Bottle (150ml) and Newborn Soother (0-2 months) Gift Pack
Tommee Tippee's most breast-like bottle. It makes switching from breast to bottle and back again easy thanks to the soft, silicone teat that flexes and stretches like a breast. The bottle also has an anti-colic valve to keep gas away from baby’s tummy. Self-sterilises in just three minutes in the microwave, 100% leakproof with the lid (even when upside down) and BPA-free.
The Newborn Soother is specially designed to be the perfect fit for newborns with an extra small baglet. It also features a symmetrical silicone teat so it always sits the right way up, a miniature, curved shield for a comfortable fit and air holes so their skin can breathe.

Vital Baby Hygiene Aquaint® Cleansing Water, 50ml
A hypoallergenic formula that’s gentle on skin and powerful on bacteria. Made without alcohol, fragrances or nasties - just water and hypochlorous acid from electrolysed water. Hypochlorous acid is naturally produced in our bodies to fight infection and keep us safe. It doesn’t have any harmful chemicals, alcohol or fumes and is also frequently used in medical products such as eyedrops.
Safe to use for skin contact from birth, even on the most delicate skin. Aquaint has been dermatologically tested to ensure it’s gentle and hypoallergenic. Use it to clean grubby hands, messy faces, dirty bums and more. And it's not just for babies. While it was developed with the youngest customers in mind, it's also perfect for a fresh spritz after hitting the gym, a quick facial cleanse after a commute, or a relaxing nighttime skincare routine. Spray directly on skin for antibacterial cleansing at home and on the go. Suitable for vegans and vegetarians.

50 lucky customers will receive an Elemis treatment voucher worth £45. All other customers will receive an Elemis SkinLab consultation (a 15-minute skin analysis service that uses 3D facial mapping technology to create a tailored skincare routine).