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Product description

Product code: 45409506

Your hair absorbs a lot: pollution, heavy metals, and lots of styling product buildup. Clarifying shampoos should be a weekly go-to in order to detox your hair, but most options use harsh ingredients that strip hair to get it squeaky clean. Then, to mask that, they’re loaded up with heavy conditioning agents that weigh hair down + make it less manageable — meaning you have to wash more often and start the cycle all over again.

At Living Proof, we developed a smarter way to clarify your hair. Our Clarifying Detox Shampoo is specifically engineered with a balanced approach to reset your hair + deeply cleanse without stripping, keeping hair cleaner, longer.* ​

We developed a way to almost instantly banish buildup on hair, removing everything that’s bad without stripping it, all while gently cleansing. What’s left is hair that’s softer, shinier + more manageable — a clean slate to pave the way for treatments to work more effectively. ​

Our Clarifying Detox Shampoo resets hair to a clean slate, allowing for optimal treatment effectiveness — meaning you can see more visible, impactful treatment results. Pair with Triple Bond Complex to improve product efficacy.​

*When used with Living Proof conditioners.

Benefits:

  • Improves colour vibrancy​
  • Helps keep hair cleaner, longer*​
  • Cream to lather formula that deeply cleanses without stripping hair​
  • Removes product + pollution buildup, excess oil, and heavy metals​ deposited from hard water​
  • Resets hair to a clean slate for optimal treatment effectiveness​
  • Protects against discolouration from chlorine​
  • Reveals soft, shiny, manageable hair​
  • Formulated without: silicones, sulfates***​

***No SLS + SLES.

Key ingredients:

  • Magnetic polymer: Acts like a magnet by attracting product buildup and removing it from hair ​
  • Gentle surfactant blend: Sweeps away pollution particles and sebum
  • Activated charcoal: Detoxifies hair by absorbing odours and impurities​
  • Naturally derived chelating agent: Removes mineral + heavy metal buildup caused by hard water
Product specification
Beauty Effect
Detoxifying
Brand
Living Proof
Country of Origin
United States
Formulation
Liquid
Free From
Silicone Free, Sulphate Free
Volume
236ml
How to use
pUse weekly in place of your regular shampoo. Apply to wet hair. Lather. Wait 1-2 minutes then rinse. Follow with a conditioner or mask./p
Brand information
Living Proof
“We are the Science you are the Living Proof”
 
Brand History
 
Established in 2004, Dr. Bob Langer, an MIT Institute professor, teamed up with brilliant scientists and took a look at the beauty industry. They analysed what was in beauty products and discovered that the industry relied on the same off the shelf ingredients - silicones and oils. This inspired our founders to create new technologies that would offer women "proof in a bottle," rather than "hope in a bottle."
Our scientists worked hand in hand with iconic hair stylists Ward Stegerhoek and Mitch DeRosa, who knew first hand of women’s struggles with traditional beauty products. Our team went to work in the labs. Molecules were invented, synthesized, analysed, and patented and a premium, performance based hair care solution free from silicones, oils, parabens and sulfates was born.
Created with one simple ambition Living Proof challenges conventional wisdom to solve women’s toughest beauty problems. With our team of expert stylists and biomedical scientists beauty meets brilliant science. We invent and patent new molecules that completely change how hair behaves. Living proof is now available in over 26 countries worldwide and is subsequently recognized amongst industry experts having acquired over 65 awards to date.
 
Our Difference
 
Our range is free from silicones, oils, parabens and sulfates. We discovered a superior way to care for hair — far better than the old industry standard of silicones and oils. Our patented molecule, OFPMA, creates an exquisitely thin, invisible shield around each hair strand, repelling dirt and oil so hair stays cleaner for longer, fighting humidity and creating healthier hair over time. In addition we discovered a better way to create volume and body without stiff, sticky resins. Our patented molecule PBAE creates a microscopic pattern of thickening points on every hair strand for long lasting, touchable body and volume. Two new molecules designed to completely change how the hair behaves.
Delivery and returns

Delivery and collection options

Standard Delivery
£4.50
UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
Click & Collect
Free
Free on orders over £30, £2.95 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
Local Collection Network
Free
Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
Evening Delivery within London M25
£9.95
Order before 10am to get same day evening delivery within London M25. Available 7 days a week, delivery between 6 – 11pm on a day of your choice. We’ll text you a 1-hour delivery window on the day. Delivered by 100% electric vehicles.
Next or Named Day Delivery
£7.95
Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
Morning Delivery
£10.95
Delivery on the day of your choice, by 11.30am available 7 days a week.

Returns and refunds

Returns restrictions apply to this item

Unless faulty, you can only return this item if unopened, unused and with the original seals or tags intact. This does not affect your statutory rights.

You can return or exchange an unwanted item within 30 days of receiving it. During the festive season, we have an extended returns period. Items purchased between 26 September and 24 December can be returned or exchanged until 23 January 2025.

Please allow up to 14 days from sending the item to receive your refund.

How to return your item

Small items

Return a small item you bought online for free to a John Lewis or Waitrose shop, or one of our return locations. You can also arrange a collection using Evri or Royal Mail.

Large items - items delivered by two people, such as appliances and furniture

We'll collect large items from you. Collections are free if your item is damaged or faulty. If not, we charge a collection fee. To arrange a collection, please contact us.