Oliver SweeneyErmida Suede Retro Lace Up Trainers

Founded in Britain in 1989, Oliver Sweeney has been making shoes great for over 25 years. Believing that you shouldn't have to sacrifice comfort for style (or vice versa), the shoes are designed around their Anatomical Last. It's a rather clever tool created by Oliver Sweeney's founder after years of research that mimics not only the shape of the foot but also its movement, and provides a superlative shoe fit.

Today, Oliver Sweeney is under the charge of Cobbler-in-Chief, Tim Cooper. A fourth generation shoe maker, who's a great believer in the importance of traditional craftsmanship, but also knows that great design is about looking forwards, not back. The company's factory in the Italian Marche region embodies this process: run for generations by a family of shoemakers, contemporary British designs are handcrafted with a dash of Mediterranean flair, softening the stiff upper lip of traditional manufacturing without compromising on quality.

Oliver Sweeney takes inspiration from around the world and filter it through a British lens, working together with designers, craftsmen, factories, in-house staff and customers to create an original range of men's shoes, outerwear and accessories that reflect their customers' individuality, flair and success.